No matter how exemplary you are at interior design, clients are going to be wary if your interior design website, whether a one-person show or a large firm, doesn’t have a great design. After all, great design is what they’re looking for you to bring. Unfortunately, as surprising as it may seem, there are plenty of poorly designed interior designed websites existing online right this very moment. And, as you might expect, they’re doing more harm than good.
Because your website is often your potential client’s first impression of your work, it absolutely needs to convey who you are and what you’re capable of. If, as an interior designer, your website lacks thoughtfulness, style, or functionality, then the real message you’re sending to your audience is that they’ll be better off with another designer.
In today’s digital world, your website is an integral part of your business’s branding; failing to deliver online will not only lose you clients, but it has the potential to ruin your entire business.
And, as “doomsday” as that might sound, the good news is that the flip side is also true — a well-designed website can earn you business, setting you apart from the competition and creating a company that will generate clients and revenue for years to come.
If you’re an interior designer, creating a beautiful, professional website is essential to your success.
Want some great inspiration?
Here’s our list of the five best interior design websites in 2021
Interior design is a visual business, which is exactly why the website design for Mackenzie Collier Interiors can afford to be so simple and still so effective. Opting for the shortest possible homepage possible (scrolling isn’t even an option), the website puts its designs front and center — as well as all of its links. While restraining itself with calls-to-action (you won’t find any bright or in-your-face buttons to click on), the design remains engaging because it is so minimal and somewhat mysterious. Well organized and with plenty of white space on its content pages, this website is a great example of what a professional interior design website can — and should — look like.
Filled with personality and style, the website design for the San Diego-based company Blythe Interiors gives visitors a taste of what they’ll get if they choose to work with them. Featuring a friendly and personable logo, along with an easy-to-read menu, one of the best features on the website is its straightforward “Design Services” section. By putting its services directly on the homepage, and boiling them down to three easy-to-understand offerings, potential clients can quickly decide if the company has what they’re looking for. This ability to make a quick “yes or no” decision actually helps, not hinders, conversions because clients who do see exactly what they want feel even more confident — and ready to make a big commitment.
Style is personal and, as such, unique to everyone. So, while some interior design companies will do what they can to appeal to as many different styles as possible, others will make a bold statement, one that will either attract — or repel — its potential customers. The website design for Rariden Schumacher Mio & Co. does just that. Black and bold, there’s a definite “vibe” exuded from the website, and it will either appeal to you — or it won’t. If, however, it does, then you won’t just like what you see — you’ll love it. While a calculated risk, the team at Rariden Schumacher Mio & Co. understand that a successful interior design company doesn’t have to have tons of clients. Instead, they can afford to have a smaller, but more loyal, client base that really raves about their work.
Competing in the huge New York City design market, the website for Kati Curtis Design stands out. Superior in terms of SEO, one of the best things about the Kati Curtis Design website is that it invites you in. Instead of the traditional across-the-top menu, it uses a left-bar menu to immediately draw your eye to the rotating gallery of showcased projects. And, as you scroll, you’re taken into a thoughtful experience that presents the company and its work alongside elegant and effective buttons, including the laidback “Let’s Chat”. Because the menu stays visible on the left-hand side of the screen at all times, it’s constantly there to invite visitors to continue to explore. A quick stop on the About page demonstrates the right way to do this as well, using a collage of overlapped pictures and a beautiful “Our Promises To You” section to really come across as kind, caring, and impeccable at what they do.
A more robust website experience compared to most interior designers, Pfuner Design opts to put a whole lot of content right at your fingertips from the get-go. This design approach works, however, because of its organization and its commitment to being clean and crisp. Using mostly black and white, the layout of the website’s homepage reads almost like a magazine, providing visitors with plenty of opportunities to engage. In doing so, the design team also has the chance to flex its muscles when it comes to knowledge and taste, giving potential clients a great chance to get to know them, almost like a “rapid fire” question game at a dating event. Another feature that makes the website unique is that, rather than only showcasing its work, it prominently features a section about its founder and creative director, along with a large photograph of her smiling in a casual chair, rather than a more professional-looking headshot. This choice makes the entire website feel more personal, giving prospective clients a better understanding of who they would be working with — not just what they’ll be ending up with when the project is complete.