Professional WordPress speed optimization services

If you’ve ever struggled to use a slow website, you probably understand the value of speed.

However, not all WordPress websites operate the same way. As such, each site requires different settings and tools to help it run at maximum performance. This process of tailoring these settings to suit your unique site is called WordPress speed optimization – and it can be vital. Studies show that your conversion rates decrease an average of 4.42 percent for each second of load time. Additionally, longer wait times can also hurt your page rankings.

Fortunately, you don’t have to be an expert to improve your website’s user experience. With FreshySites, you can nail WordPress speed optimization without lifting a finger. Our experts will analyze each feature of your site, and help you deliver lightning-fast performance.

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FreshySites WordPress site speed optimization features

We use our cutting-edge technology and years of experience to deliver the best possible experience for your users.

Here are just a few of the ways we work to speed up your site.

Speed improvements

From initial WordPress speed optimization tests and making suggested site speed adjustments, to implementing the fixes to improve the WordPress site load times.

Testing and development work

After making our WordPress site speed optimizations, we thoroughly test our changes for site speed improvements including testing of the CDN implementation.

Reporting

Throughout the process of improving your WordPress site speed, we assess improvements and record our findings. This will help you understand our decisions as well as see the results “on paper”.

Customized suggestions

Following speed improvement best-practices, tailored to WordPress, ensures that our site speed services are always relevant and effective.

Let’s break down these WordPress speed optimization features, so you can better understand the impact and benefits of each. We’ll walk you through the process of improving your WordPress website speed, using our best-practice methods backed by proven results.

Speed improvements:
A complete audit and optimization process

Most successful projects start with a plan. That’s why we take the time to understand your website as-is.

A thorough audit helps us understand what’s working for your site and what’s not. Once we’re familiar with your unique setup, we can start taking it to the next level with maximum efficiency.

First, we’ll run an initial WordPress speed optimization test and review the results

We believe that understanding your needs is the first step towards achieving your goals. As such, the first thing we do is conduct an intensive audit. This gives us the opportunity to tailor our services to your site’s specific speed requirements.

We start off with an initial speed test of your site. This includes both the desktop version as well as its mobile performance. We leverage these tools to obtain a holistic view of your page across different locations and devices.

Then we consult the results. Since there are many different aspects that could slow down your site, this step is essential. For example, sometimes a single poorly-made plugin is the culprit. Other times, the issue is more severe and occurs at the server level.

Furthemore, a slow loading time is often the result of various factors working together. This can result in a digital puzzle. Nevertheless, it’s one we’re capable of solving!

We use our initial test results to untie the knot and discover how each element is impacting your site’s performance. This data will in turn inform our approach to WordPress speed optimization for your unique site.

Then we’ll make suggested adjustments according to multiple site speed tools

Another way we ensure that no speed bumps go unmissed is by using multiple analytics solutions. There are a variety of testing tools available, and we use several of the best to cover all the bases.

This is essential, because different solutions return different results. For example, one tool might suggest reducing the amount of unused code on the page. However, another program may prioritize opting for better image compression. In many cases, both improvements will be essential to making your site run at its best.

We synthesize these results to create a unique report. Then we use the resulting information to precisely apply WordPress speed optimization techniques.

After that, it’s time to perform WordPress speed optimization to improve loading times

After we’ve done our research, we dive into the serious side: applying the necessary changes. You don’t have to worry about navigating a complex user guide or interpreting technical lingo. Our technicians will take care of it all. That means you can spend more time on your site’s content.

Let’s say your site has a large ‘network payload’ – a part of your site that requires a lot of digital resources to load. This might be caused by any number of on-page elements, such as a poorly-optimized third-party program or multiple large video files.

Next, we’ll take swift steps towards WordPress speed optimization. For example, our research might suggest that lazy loading – where assets are only processed when a user needs to see them – is the solution. We might also pair this with a top-tier caching solution for good measure.

Regardless of the problems we find, you can rest assured that the FreshySites team will apply the necessary changes. Furthermore, we’ll give you tips on how to avoid slow loading times in the future. Our team pairs practical action with simple advice for a long-lasting speed solution.

Speed optimization custom to your WordPress website

We’ve built over 2,000 WordPress websites over the years. We understand that not all websites are built in a cookie-cutter fashion. Therefore the care of implementing speed improvements needs to be customized per website.

Testing and development work

Your website is unique. This means that typical WordPress speed optimization solutions might not always be right for your site.

As such, we also apply rigorous testing after our changes are in place.

  1. This helps us ensure that our services are customized specifically to meet your needs. We’ll put your page through countless speed tests. We’ll obsess over the changes in every metric, and find ways to improve them even more.
  2. Furthermore, we apply this approach to hosting as well. Our provider Pressable is one of the best in the business. We can take its lightning-fast features to the next level with the use of a Content Delivery Network (CDN).
  3. A CDN is a collection of servers in different geographical areas. Since physical distance from a server can impact load times, closer centers means faster speeds. By implementing a CDN, we can make sure that users are receiving your content from the nearest possible location.
  4. However, if you’re not interested in making that change, we’ll help you find an alternative solution. Our approach to WordPress speed optimization is focused on you. We’ll help you deliver your content as fast as possible on your own terms.

Reporting – both before and after WordPress speed optimization

We may take the process of speeding up your site off your hands, but that doesn’t mean you’ll be left in the dark. Our services include both the initial reports we covered earlier, as well as a final assessment. That way, you can see exactly what we’ve done to improve your page.

Not only do these records keep you informed, but they can also be valuable resources. We’re happy to explain any of the decisions we’ve made. Moreover, we can show you how much each change has contributed to your new speed.

That can help you make more informed decisions. For instance, let’s say we’ve replaced a third-party plugin. This has resulted in better loading times, but you would still prefer to use that program. Our reports can help you understand the resulting speed difference if you choose to re-download it.

Customized suggestions based on best practices

Technology changes every day. We can help your website keep up.

By tracking the newest developments in faster loading times, we can provide the most updated suggestions for your site.

Most recently, this has meant taking into account Google’s ‘Core Web Vitals’. These are the markers Google uses to measure a page’s user experience.

These metrics took on new importance for WordPress speed optimization recently. As of June 2021, Core Web Vitals are now a ranking factor. That means your site’s performance will directly impact how high it appears in a user’s Google search (or whether it shows up at all).

With this shift towards speed impacting your site as a whole, it’s more important than ever to keep an eye on these values. Our team can help you max out your score, and stay on top of any other changes in the coming days.

FYI: some things to know about WordPress speed optimization services

Improve your WordPress site speed

A faster site is just minutes away

A fast website is a subtle yet powerful asset.

Better speeds can improve the experience for users and boost your search rankings. Fortunately, our team at FreshySites can help improve your site’s performance with personalized suggestions.

On this page, we’ve shown you how we approach WordPress speed optimization with a holistic viewpoint. From rigorous initial testing to final customized suggestions, we’ll be right by your side for the fastest possible results. Our current clients are a testament to our ability to implement effective WordPress site speed optimization.

I had a great experience working with FreshySites on various WordPress development projects – including logo, business card design, and WordPress website design. The WordPress agency team was incredibly professional and very easy to work with. They were all responsive and the final products were exactly what I wanted (even better, actually). I will recommend them to friends and would wholeheartedly recommend them to anyone else. I plan on using their WordPress web design company again in the future.

Patricia Marti Rop

Vine Ventures, Inc.

I have little or no understanding of how to make an impression on the internet. I realize that having a strong internet presence is vital to succeeding in business. FreshySites is your one stop shop for website improvement. From interesting, vivid, interactive websites to improved search engine optimization, FreshySites has never disappointed me.

Tim Horn

Hypnoconsult LLC

Love these guys! I work at a technology company and we often have to do business with the design team at FreshySites. They always do an amazing job and are always willing to answer any design concerns and questions that we have. We wouldn’t trust anyone else with our brand.

Jessica Geraci

Let’s improve your WordPress site speed

Are you interested in learning more about FreshySites’ site speed services for WordPress? Consider reaching out to our team for a quote today!

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