While many players opt to gamble on their mobile devices, some regions make some downloads unavailable when apps belong to the gambling category. As such, websites have to work harder to attract players and provide visually appealing user experiences that offer many features beyond just placing a wager.
WordPress, the system behind over 30% of the world’s websites, is ideally suited for betting sites. It allows multiple integrations and plugins that elevate a site’s analytics, functionality, and offerings.
On that note, here are ten of the best WordPress plugins any betting website should employ.
MonsterInsights
One of the most important things for a betting website to be successful is a proper understanding of who is (or isn’t) accessing the site. This allows the operator to tailor its services more directly to existing clients or attempt to attract new clients through incentives like welcome bonuses or promotions.
MonsterInsights, one of the highest-rated Google Analytics plugins, gathers detailed metrics and statistics each time a user visits a website. With this plugin installed, a bookmaker will have access to real-time analytics of who is (or has) visiting the site and a slew of other important information.
Among the most impressive is a user behavior report that allows websites to see what pages visitors frequent most often and, therefore, what interests them most. In addition, the plugin records more than 100 data points that you can then use for reference.
BETER Odds and Data Plugin
BETER is a well-established brand that provides next-generation solutions for the iGaming market. The company runs its own servers that host information for more than 38,000 events each month—ranging from esports to various traditional options.
The BETER Odds and Data Plugin allows any betting website to display the current real-time odds for these myriad events easily. In addition, the plugin also gives access to sports data that can help engage bettors and add another level of informational features to your site.
BETER Live Streaming Plugin
Also offered by gaming provider BETER, this live streaming plugin allows you to showcase current events as they happen through a live feed to your visitors. While traditional sports may not showcase major events (due to licensing and other factors), esports are widely supported.
Available 24/7, the plugin allows sites the option of enabling live betting because the event can be streamed while gamblers are on the site. Giving a greater level of interactivity, this plugin can also keep visitors on your site longer and help boost critical metrics.
Vegas Hero
With the iGaming industry growing in leaps and bounds, it is not only sports betting players are looking for. As such, many bookmakers have launched dedicated casinos on their domains to cater to players looking for fun in the form of games alongside their bets.
Vegas Hero is the perfect plugin for any betting site that wants to test the waters before launching a casino. The plugin allows access to over 3,000 demo casino games, allowing visitors to play for fun. Should metrics reveal this is what players want, it helps operators decide whether or not launching a casino is viable.
Geo Target
Among the responsibilities of any betting operator is ensuring only players legally able to gamble based on their region can access services. This means actively blocking gamblers from restricted areas.
Geo Target is a lightweight plugin that tracks the geographical location of every IP address accessing your site. While blocking prohibited users is its defining function, the plugin can also easily direct players to a specific version of your website that may be more suited to their local.
Yoast SEO
With a massive selection of online betting websites, standing out from the crowd can be the difference between attracting customers or going bust. Proper SEO (search engine optimization) is one of the easiest and most effective ways to promote your brand without paid advertising.
Yoast SEO has been the top-rated SEO plugin for WordPress for several years—and for good reason. Using AI, the plugin provides the most effective titles and descriptions for your pages while allowing you to see how your page will be displayed if advertised on social channels.
Akismet
In the world of iGaming, security is more important than almost anything else. However, having a secure site is more than ensuring nobody can breach your server. It also means protection for targeting phishing scams and from a flood of spam reaching your employees, who should ensure smooth customer relations.
Akismet is an AI-powered spam filter filled with features that ensure comments, communications, and posts on your betting site are kept free from spammers. Used across 100 million websites, the plugin boasts 99.99% accuracy, maintained by powerful machine learning algorithms teaching it how to recognize new threats.
WP Bakery
First impressions last—making the first view of your betting site something that will encourage visitors to dig deeper or make them navigate away. Because of this, having a visually appealing website is a top priority that should be given a great deal of thought and effort.
Despite being easy to use, WordPress could pose obstacles in getting your site to look and feel how you want. WP Bakery combines all the power of WordPress with a simple and easy-to-use drag-and-drop builder that lets you create powerful designs and layouts that visitors will love.
SportsPress Pro
Providing accurate sports information to visitors of your betting website helps them decide where to place a wager and boosts site traffic. SportsPress Pro makes bringing this information to your site in an organized and logical manner easy.
By automatically building leaderboards, schedules, and player statistic graphs, SportsPress can be adapted to any website theme and allows instant publishing of new information. It also offers incredible additional features like countdowns to events, team profiles, league menus, and timelines.
Affiliate WP
Affiliate marketing is one of the most effective advertorial tools in the world. Launching an affiliate program can help a bookmaker expand drastically without putting much effort into online advertising.
To make launching an affiliate program easy, Affiliate WP manages everything for you. The plugin provides more than 50 growth tools with advanced fraud detectors, accurate tracking, and an affiliate dashboard for those promoting your site.
