Are you thinking about making the switch from Shopify to WordPress? An increasing number of business owners are realizing that WordPress is the ideal Shopify alternative. WordPress is popular, easy to use and backed by thousands of plug-ins that make your website even more customer-friendly.
Why WordPress is the ideal Shopify alternative
Both platforms are good for small businesses, but you can’t beat WordPress’ extensive library of free and paid plug-ins. From optimizing your website to making the shopping experience easier, there’s a plug-in for just about everything you want to accomplish. Creators are launching new plug-ins every day, so you can always refresh your website and make sure that everything is up to date.
Shopify is specifically designed to sell your products online, while WordPress is an open platform. With WordPress you can add a shop to your site if you’d like and is a much more flexible platform than Shopify. While Shopify offers a basic layout and limited customization options, WordPress is an open-source platform that you can customize however you want. This can be a daunting task for people who don’t know much about code. In any case, you don’t need to be a coding expert to use WordPress—this site still offers plenty of premade templates.
Since WordPress started as a blogging platform, it’s better designed for blog posts than Shopify. You could post blogs on your Shopify website, but WordPress has more features that make it easier for people to find your website. WordPress also has more archival features that help you keep track of your previous blog posts. While the blog section is a frequently overlooked aspect of running a business, blogs offer a great way to impart news and information.
Design:Shopify has around 70 themes to choose from for the design of your website. In comparison, WordPress has thousands of design options, themes, and plugins to fully customize the look and feel of your site.
SEO:WordPress offers better SEO with overall more options and customization. Shopify’s SEO integrations are generally pretty basic and do not allow for extra options like the WordPress plugins do.
UX:Shopify does strive to keep up with the UX design trends and strives to keep their user experience current. With limited customization options however, sometimes UX can fall short. With the thousands of options that WordPress offers they are at the forefront of UX design trends.
Capability:Shopify is meant only for those who are selling products online. WordPress can combine a regular informative website with a store all in one.
How do you convert your website from Shopify to WordPress?
As your business grows you may find that you’d like more control over your website. WordPress is the perfect solution for a more customized solution. Converting your website from Shopify to WordPress starts with choosing the right migration tool. There are some different options available that will help make a smooth transition. You’ll complete the transfer so that your products are brought over to the new site. From here you can get creative with creating new pages, and an updated design that compliments your business. You’ll work to create new pages, and update the design of your shop to fit your growing needs.
Shopify to WordPress migration process
There are many “how-to” articles and guides online for the Shopify to WordPress migration process. Thankfully moving from Shopify to WooCommerce is relatively simple with manual import/export plugins. It is important to remember that transferring over your products will make sure that the products and store content is the same, however you will need a new website design to ensure that all works smoothly on your new WordPress platform.
You’ve completed your migration, what’s next?
Once you’ve completed your migration, your website will be ready to be fully customized and edited to make sure that it is running smoothly on your new WordPress theme and design. FreshySites is a team of WordPress experts who can help make sure that this process runs smoothly and will work to get your website up and running for all of your previous and potential clients.
Hire FreshySites to manage your WordPress migration
While WordPress offers built-in tools that help you convert your website, you’ll still have to adjust to a completely new platform and put your store on hold while you figure it out. FreshySites can convert your Shopify website for you so that you can get back to selling your products and services as soon as possible. We’ve helped over 2,000 clients build WordPress sites for their businesses. With that kind of experience, we can convert your website quickly and efficiently.
What other services does FreshySites offer beyond converting Shopify websites to WordPress?
We can help you build a website that’s mobile-friendly, optimized for Google and rich in SEO keywords. Getting a lot of traffic can help you climb the Google search rankings, but you’ll need an optimized website to find an audience in the first place. Here are just a few of the services we offer:
- Extensive keyword research
- Optimized metadata and alt tags
- Link building and redirects
- Google Analytics tracking
- Mobile and social media optimization
- Seamless inclusion of keywords in your web content
If you’re ready to make the move from Shopify to WordPress, get in touch with the top WordPress agency today to see how we can convert and optimize your website.