Technology service is an extremely broad collection of industries and expertise, so it’s usually the result of great web design to make a given tech company stand out. From troubleshooting services to business optimization to automotive companies, the range of business-types and the technology needs of their clients are diverse, and the greatest sites typically show what they can offer right on the homepage for clarity.
Some of the best tech sites support the focus of their services — with strong customer-facing landing pages that help develop the character of the company — without losing accurate descriptions of its more abstract services. These websites feature some of the most beautiful website design for the tech industry.
The sites on our list today accomplish this middle ground with persuasive styles and technically-crafted information.
An automotive company based in Palo Alto, CA, Tesla’s website is as luxurious-feeling as their vehicles. Since their company specializes in developing new technology, the site’s focus on concrete products takes a few bite-sized, compelling forms via punchy text and immersive imagery. To separate themselves from other automotive innovators, the homepage displays information about the specific features unique to their popular models instead of holistic specs about general quality, which is more easily assumed by default due to the business’s luxury-brand trend. It’s not a site that tries to flashily show off more than it sticking to service description specifics because their customers are likely already familiar with the brand’s general standards.
PayPal’s website is a model of user-friendliness and efficient navigation. This money transfer company simplifies the process of swapping dollars between friends or even using their services as primary accounts for managing money more professionally. Their landing page’s interactive imagery act as helpful calls to action, with action-oriented text on every page’s slide to indicate areas users are looking for. The design’s white and blue simplicity doesn’t have a lot of copy in order to keep customers from feeling overwhelmed, and visitors can easily choose between their personal service or more business-related needs via the concise and informative header bar.
Nest is a Google-owned brand that specializes in smart home devices, including air conditioning and heating systems, home security devices like door locks, and even doorbells and when your oven should turn off. While Nest’s primary goal is to help improve comfort and ease at home, they do so with bold typography and slideshows of recent updates to the Nest system with users happily doing what we all hope to do at home: rest, laugh, clean up a bit, and enjoy some background music. There’s no big staging of Nest products online either — every image shows customers in the middle of everyday behaviors to realistically describe Nest’s improvisational accessibility.
The entertainment engagement company, Bridgeline Digital, offers a welcoming deep blue and white color palette and a short landing page video loop of a serene waterfront. Since their business bridges a lot of different internet services, including eCommerce, marketing solutions, and web content management, it’s probably for the best that their homepage describes each in thorough bullet points to better help visitors understand their services. Taking a peek at the same site from a mobile device shows all their information in a narrower, less graphical form so all visitors can easily load and interact with the relevant calls to action.
Mint’s spare use of text and the versatility of its design between mobile and desktop devices is a major boon to keeping visitors informed and coming back. Mint’s primary service is to consolidate all of life’s intimidating financial information you may feel overwhelmed by, and display each area together in order to show how they’re related and influence each other. The site’s sheer loading speed is probably the most impressive, where even on a phone every page loads in under 3 seconds and their colorful calls to action are impossible to miss. They also offer a single-service quick view of your credit score, and coupled with the faster loading times, they can even compete with similar credit scoring companies due to the faster reveal.
It’s easy to see that Logitech’s design is pretty unique, but is it effective? Their bold colors typically take up the whole background in a product image in order to stylize their brand, letting the natural angles and colors of the products shoppers look for inspire believable depictions of everyday use. Their simple navigation leads visitors to only three header bar categories that each display more nuanced subsections for customers who already know what they’re looking for. The homepage image slider is essentially the homepage itself, and every slide comes with calls to action relevant to the specific product paired with it.
Wired, a technology news reporting company, is probably the most generally tech-focused on our list. They focus on the intersection of everyday experiences and technology products, including unpredictable cultural moments, related formal events, and covering the wider political realm of the U.S. Scrolling through their homepage’s grid of thumbnails shows their dedication to simple but compelling snapshots of emerging news to keep things easy to load across devices and give readers a plethora of reading options that’s easily sortable. Wired’s more fluid-feeling grid of selectables covers such a broad range of tech-related topics, it’s crucial to helping readers more selectively navigate what they publish.
The company Namecheap strikes a unique cord in the tech circle, focusing almost entirely on selling domain names to businesses. They also offer a free marketing blog with recent posts on how SEO, strong web design principles, and being mindful of what customers are really looking for improve businesses regardless of their industry or nationality. Importantly, despite being so tech-focused with a heavily primary single service, the site’s blog isn’t choked full of inflated company reviews or extensive product descriptions just to sell you something off-hand. Their text is, at most, at the high school reading level and let’s some casual language slip into their copy so visitors feel more at-home with the character of Namecheap’s business.
TechRadar covers the whole gamut of tech products, offering news coverage, reviews, deals, and how-to guides for everything digital under the sun. Their header bar offers both general navigation categories (reviews, deals, guides) and more specific ones, like TVs, Phones, and Laptops, for people who already know what they’re searching for. The company’s blog, especially, offers a slew of tech-savvy reviews in casual language from excited experts, and every product that’s physically interactive or especially visual (like a TV or phone) gets an additional video streaming review by the same author for a more immersive shopping.
WpDataTables offers a minimalist approach via a mostly white color palette with scattered light green and blue hues to highlight calls to action and important text. Since their business offers a highly specific product, the homepage’s multi-line description is a great way to get visitors aware of what they’re about, and the cartoon illustrations throughout help model the character of their business as helpful, light, and designed for anyone instead of a more narrow audience. Their documentation page is especially informative about how their data tables fit into pre-existing WordPress sites.
The competition for tech and IT companies to stand out online is high and can feel stressful. But there are a lot of different ways that compelling web design can target specific aspects of your tech company’s everyday business, professional values, and origin story in order to make it feel unique for prospective customers.
Some of the best tech sites offer stylized presentations of their products and services that help showcase the culture of the company and not just what they do. They often structure information online based on how they think audiences will want to read it, and it varies between tech news sites that may want more varieties of visible content upfront to highly specific businesses that need thorough explanations of their specialties.