Web Design & Development

6 Best Fashion Websites of February 2020

E-commerce sales are growing faster than ever, and popular and emerging fashion brands are a big part of online shopping. Maintaining an online storefront for fashion products requires highly stylized products and a website that reflects that individuality as a brand.

Highly specialized clothing stores may hone-in on just a few aspects of their product styles for a minimalist look, while a larger department store site may support a more diverse sense of character across a wider range of products to attract more general audiences; both are great concepts with plenty of middle-ground between them. Depending on your company’s sense of character and specific product choices, your brand will want to represent the audience of your choice’s particular desires.

Top 6 Fashion Websites

  1. Klara Kelly

    Klara Kelly is an athletic-wear company focused on making fitness as fashionable as possible without losing exercise’s productive edge. They specialize mainly in headbands, and the site’s homepage shows their brand’s color collections with an automated image carousel of smiling customers feeling and looking fabulous at the gym. The site does good work laying out CTAs on the homepage for ordering online amidst action-shots of their customers via their social media links near the footer bar. Just below it is an unobtrusive signup field to join their mailing list in addition to specialty retail options including wholesales and fundraising options.

  2. Lulus

    As a women’s head-to-toe store of fashion choices, Lulus brings a powerful collection of diverse, well-made products to their customers. Their site is stocked with punchy copy-writing that doesn’t drift off topic or say too little, and their navigation menu is at the top of the header bar and very easy to use with plenty of sub-pages for finding that perfect selection. Their seasonal offerings are always advertised on the homepage, and their large text and professionally-taken photographs give their products the quality of screen real estate that prospective buyers are looking for.

  3. Ann Taylor

    Ann Taylor may need no introduction for many readers, but their popular brand offers an impressively minimalist and easy-to-navigate design. Their clean black and white color palette lets plenty of white space help the site’s different sections more naturally transition, and scrolling down the homepage takes visitors to multiple distinct image galleries for exploring seasonal styles, personal picks from staff members, curated selections based on user viewing history, and title collections for their emerging fashion lines. They also offer a great “Under $50” section for customers looking for less pricey options related to the brand.

  4. Jack and Jones

    As a men’s online fashion company, Jack and Jones’s site has a lot of seasonal and outerwear products to offer customers around the globe. The navigation is fun to use over their homepage video loop with fashion categories at the top of the homepage for trending products and new sales. The mobile version is especially image-driven for easy scrolling on smaller screens. The main nav bar is surprisingly punchy and includes relevant subcategories for their product choices for customers can easily filter.

  5. TopMan

    A slyly-named international store focused on everyday menswear, their site keeps you up to date about recent discounts from the header bar and homepage image slider. Their slogan, “The Fabric of You” is a powerful message to their mostly-young customers about the boldness of their brand and is well-supported with confident models in positions that show off all sides of their products. Their product page itself offers a deal for getting the clothes now and paying later, and there are plenty of calls to action for finding different sections of the site and services related to their new discounts.

  6. PinkBlush Maternity

    The PinkBlush Maternity site is part of the larger PinkBlush network, but focused on making maternity wear that doesn’t sacrifice style or function. Their homepage is packed with their own customers’ Instagram pictures showing off their comfortable, beautiful maternity dresses, tops, bottoms, swimwear, and more! The emphasis on letting customers do a lot of the promotional work is a fantastic way to build community and to prove the quality and popularity of their products are as strong as they say they are. Not just that, but scrolling down takes readers to their formal testimonials page for more specific information from happy customers.

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