If you are new to the process, these pages provide the best foundation.
These pages are helpful if you are trying to understand whether selling makes sense, what the process looks like, and what your next step should be.
Valuation is usually one of the first questions founders ask. These resources explain how buyers think about value, risk, and deal quality.
If you are trying to understand what your agency might be worth, start with the main valuation guide and then explore the deeper subtopics based on your business model.
The best agency exits are usually prepared before the founder is ready to transact. These guides help you improve readiness and reduce buyer risk.
These resources are especially useful if you may sell in the next 6–24 months and want to improve your outcome before going to market.
Not all buyers are the same. These pages explain how Freshy evaluates agencies and what makes an agency a strong fit.
These pages are helpful if you want to understand whether Freshy may be a fit and how our process differs from other types of buyers.
Once you move beyond early exploration, these resources help explain the transaction process and key deal considerations.
Different types of agencies are evaluated differently because revenue models, service delivery, client retention, and margins vary by agency type.
These resources can help founders understand how buyers may think about specific agency models:
These pages can be built into a deeper agency-type matrix over time, helping founders compare valuation drivers by model.
If you are early in the process, start with the broad educational guides. If you already have a sense of your goals, move into valuation, preparation, and buyer-fit pages.
If you are actively considering a sale, focus on:
If you are not ready to sell yet, focus on preparation and valuation improvement. The earlier you understand what buyers value, the more options you will have later.
If you are considering selling your agency, we can help you understand which resources matter most based on your situation.
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Start with the main guide on how to sell your agency, then review valuation, preparation, due diligence, deal structure, and transition resources based on where you are in the process.
The valuation guide, valuation multiples page, adjusted EBITDA guide, recurring revenue guide, client concentration guide, and valuation calculator can help you understand how your agency may be valued.
Yes. Many of these resources are useful for founders who are months or even years away from selling because they explain what improves value and reduces buyer risk.
No. These resources are designed for a range of digital agencies, including WordPress, Wix, Shopify, SEO, PPC, social media, creative, branding, email, CRM, and full-service agencies.
Start with what types of agencies we buy, then review our process and how we value agencies.