Freshy partnered with Markentum, a marketing agency specializing in the senior living industry, to bring their creative vision for Sentrics’ new website to life. Freshy transformed Markentum’s detailed designs and prototypes into a polished, animation-rich WordPress website spanning approximately 30 pages. From strategy to launch, the full digital experience came together in just two months, showcasing what strong agency collaboration and an accelerated development process can achieve.
Markentum specializes in marketing for the senior living industry and led the creative direction for Sentrics’ new digital experience. Freshy partnered closely with their team to translate that vision into a fully developed WordPress website, combining Markentum’s creative expertise with Freshy’s development and technical capabilities.
Freshy developed an approximately 30-page website on a compressed two-month timeline, translating detailed Figma designs and prototypes into a responsive, production-ready experience.
Animation was a major component of the website experience. Freshy implemented and QA’d interactive movement across key pages, closely recreating the behaviors established in Markentum’s prototypes while adapting them for a responsive WordPress environment.
Freshy translated Markentum’s creative direction into development with close attention to layouts, visual details, responsive behavior, and interactive elements, maintaining the integrity of the original designs throughout the build.
Freshy migrated Sentrics’ existing blog and resource content into the new website, integrating its content library into the redesigned experience.
The build included HubSpot form integration and basic on-page SEO setup, supporting lead generation and organic visibility alongside the site’s visual and interactive experience.
Freshy and Markentum collaborated throughout development, revisions, QA, and launch to deliver a large, animation-heavy website in approximately 6 weeks while maintaining a high standard of execution.
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