Many buyers evaluate agencies primarily through a financial lens — focusing on EBITDA, revenue, and growth rates.
Those metrics matter, but they do not tell the full story.
Freshy evaluates agencies based on how the business actually operates day to day, including:
This approach allows us to look beyond surface-level numbers and understand the real strengths of an agency.
Not all revenue is equal.
Two agencies with the same revenue may have very different valuation profiles depending on how that revenue is generated.
We look closely at:
Learn more: Recurring revenue and client concentration.
One of the most important questions in any acquisition is:
“Will this business continue to perform after the founder steps away?”
We assess:
The more transferable the business is, the more predictable the outcome after closing.
Learn more: Valuation factors.
For Freshy, client continuity is critical.
We are not just acquiring revenue — we are taking responsibility for client relationships and ongoing service delivery.
That means we focus on:
This approach helps protect both the value of the business and the reputation you have built.
Deal structure is not one-size-fits-all.
We structure transactions based on the specific characteristics of the agency, including:
This may include a mix of cash at close and performance-based components, depending on the situation.
Learn more: Deal structure.
Freshy is focused on building a durable, long-term platform.
That means we are not looking for short-term financial engineering. We are looking for agencies that can integrate well, continue serving clients effectively, and grow over time.
This approach shapes how we evaluate opportunities, structure deals, and support transitions.
For agency owners, this approach often leads to:
Every agency is different, but the goal is always to create a structure that works for both sides.
If you are considering selling your agency, we can help you understand how Freshy would evaluate your business.
Request a confidential conversation
We evaluate agencies based on revenue quality, recurring revenue, client stability, profitability, operations, and transition risk.
Typically digital agencies with recurring revenue and strong client relationships, especially in website design, development, and ongoing support.
No. EBITDA is important, but we also look at how sustainable and transferable that profit is.
We operate as an operator-led buyer, focusing on long-term client success and operational fit rather than purely financial metrics.
We work to ensure a smooth transition for clients and team while integrating the agency into our platform.