At a high level, Freshy focuses on digital agencies that maintain ongoing relationships with their clients.
This often includes agencies that provide:
Agencies that combine project work with ongoing services are often a strong fit because they balance new client acquisition with recurring revenue.
Learn more: Recurring revenue and valuation.
While many agencies we work with are WordPress-focused, Freshy is not limited to a single platform.
We regularly evaluate agencies working with:
More important than the platform is how the services are structured, delivered, and maintained over time.
Agencies that provide clear, repeatable services with ongoing client value tend to be stronger fits.
We evaluate both revenue size and revenue quality.
Key areas we look at include:
Agencies with recurring revenue are often easier to value and transition, but project-based agencies can also be strong candidates depending on their client base and delivery model.
Explore more: Valuation factors.
The strength of your client base is one of the most important parts of your business.
We look at:
A diversified client base with stable relationships is typically more attractive.
Learn more: Client concentration.
We evaluate how the agency operates day to day.
This includes:
Agencies that are less dependent on the founder and have clearer systems are generally easier to integrate and transition.
Founder involvement varies widely across agencies, and there is no single required structure.
However, we do look at how involved the founder is in:
The more the business relies on the founder, the more important the transition plan becomes.
Learn more: Transition planning.
While every situation is unique, agencies that often align well include:
Some agencies may still be a fit but require deeper evaluation due to additional risk factors, such as:
These factors do not prevent a transaction, but they may impact valuation or deal structure.
Learn more: Deal structure.
Ultimately, we evaluate agencies holistically.
We look at how all of the pieces fit together:
No agency is perfect. The goal is to understand how the business operates and how it can succeed after the transaction.
If you are considering selling, we can help you understand how your agency aligns with our acquisition criteria.
Request a confidential evaluation
No, but recurring revenue generally increases valuation and makes the business easier to transition.
We evaluate agencies across multiple platforms including WordPress, Wix, Shopify, and others.
We look at agencies of different sizes, with a focus on consistency, client relationships, and operational structure.
Yes, especially if they have repeat clients, predictable pipeline, or opportunities to build recurring revenue.
Revenue quality, client stability, operational clarity, and how transferable the business is after acquisition.