If you are considering selling your agency — now or in the future — the best place to start is understanding how your business may be evaluated.
This is not a commitment to sell. It is simply a conversation to help you understand your options.
What this process is (and what it is not)
Requesting an offer does not mean you are committing to a transaction.
It is an opportunity to:
- Understand how your agency may be valued
- See how buyers think about your business
- Explore whether there is a potential fit with Freshy
- Identify opportunities to improve value over time
You can decide what to do with that information at your own pace.
What happens after you reach out
The process typically starts with a confidential conversation.
We will aim to understand:
- Your goals and timeline
- Your agency’s services and positioning
- Revenue and profitability
- Recurring vs project-based revenue
- Client base and relationships
- Your role in the business
From there, we can determine whether it makes sense to continue into a deeper review.
See more: Our process.
What we look at when evaluating your agency
Valuation is based on more than a single number.
We consider:
- Revenue and adjusted EBITDA
- Recurring revenue and predictability
- Client concentration and retention
- Service mix and margins
- Operational structure
- Founder involvement and transition readiness
Learn more: How we value agencies.
What information is helpful to start
You do not need everything perfectly prepared to begin the conversation.
However, the following information is helpful:
- Annual revenue (last 12 months)
- Estimated profit or owner benefit
- Breakdown of recurring vs project revenue
- Top clients and general client mix
- Overview of services offered
- Team structure (if applicable)
If you have more detailed information, we can incorporate that later in the process.
When it makes sense to start this conversation
Founders reach out at different stages:
- Actively planning to sell in the near term
- Considering a sale within the next 1–3 years
- Curious about valuation and options
- Exploring whether their agency is a fit
There is no “perfect” time to start. In many cases, earlier conversations provide more flexibility and better outcomes.
What makes this process valuable even if you do not sell
Even if you decide not to move forward with a transaction, the conversation can still be useful.
It can help you:
- Understand how buyers view your business
- Identify ways to improve valuation
- Clarify your long-term goals
- Make more informed decisions about growth and structure
Explore more: Valuation factors.
Start a confidential conversation
If you are ready to explore your options, you can start with a simple, confidential conversation.
Request a confidential valuation review
No pressure. No obligation. Just a clear understanding of where you stand.
Frequently asked questions
Is this a binding offer?
No. The initial conversation is exploratory and non-binding.
Do I need to be ready to sell?
No. Many founders start early to understand their options.
Is this confidential?
Yes. All conversations are handled confidentially.
How long does it take to get an initial view?
That depends on the level of detail available, but initial conversations are typically straightforward and focused on understanding your business.
What happens if my agency is not a fit?
We will aim to be clear about that early so you can make informed decisions about next steps.