Webinars are an incredibly efficient way to disseminate information, give a pitch, generate leads, onboard employees, and market your product or service. There are numerous benefits to webinars besides these, which is probably why you’re wondering how to conduct a webinar on your website. Here is what you need to know.
How to Conduct a Webinar on Your Website
Have a Concrete Reason and Plan for Your Webinar
Conducting a webinar on your website takes some time and effort. You should always have a good reason for the webinar and plan to help make it relevant and successful. Here are some ideas to get you started:
- Choose a singular topic and theme.
- Set a date and time to attract the largest audience.
- Start thinking of promotion such as branding and hashtags.
The more planning you put into the webinar, the better it will serve you. Now is a great time to consider your team. Whoever will join you in presenting the program should give you feedback during the planning process.
Choose a Presentation Method You Can Work With
Keep in mind that a webinar isn’t just a video of your presentation. Webinars are events that typically occur in real time with an audience. Of course, you can keep the video of your webinar live on your website after it’s over, but think of the initial showing as a conference, seminar, or convention.
Webinars don’t need a lot of extra stuff to work for you. All you really need is a microphone, slideshow software, and dedicated webinar software.
Typically, you need only to make the slideshow, run it through the webinar software, and tie it all together with audio from a decent microphone during the actual presentation. If you plan to appear during the presentation, then choose a good camera for the webinar as well.
Understand the Technical Requirements
Some webinar software is free, while some will require a dedicated budget. The choice is yours, but consider what you want to do during and after your webinar before making that choice. For example, the number of attendees you expect to show up can determine what kind of solution