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Visit Rainier

For this Tourism client, we implement targeted lodging experience enhancements based on recommendations from a recent website audit. Our goal was to improve the clarity and consistency of the booking journey across lodging listings and property detail pages for users of the website.

Hikers walk a mountain trail with Mt. Rainier in the background on a travel site hero image.
Industry Tourism
Services Filtering systemsUX/UI design
Milestones Filtering systemsUX/UI design
Milestones
Created a clearer and more consistent booking path for lodging visitors
Standardized the primary booking call-to-action across property detail pages
Ensured listing page buttons accurately describe where they send visitors
Increased discovery of additional lodging options through related property recommendations
Established basic tracking for primary booking CTA engagement
Timeline
3 weeks

What we delivered

We standardized the primary booking call-to-action across applicable lodging/property detail pages.

Updated lodging listing page button labels to better reflect user actions, such as “View Property” or similar terminology where appropriate.

Configured basic click tracking for the primary booking CTA to provide visibility into engagement metrics.

Implemented a related properties section on individual property detail pages displaying approximately 3–4 additional lodging options.

Configured related property recommendations using existing property attributes such as category, property type, location, or similar available data.

Implemented a fallback recommendation method where existing property data does not sufficiently support automated recommendations.

Integrated the related properties section within the existing website design system and template structure.

Validated booking links, CTA functionality, related property displays, and tracking implementation.

Hero image for Visit Rainier About page featuring lush greenery and a lake with the title 'About Visit Rainier' overlaying the scene

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