If you’ve ever dealt with conflicts in managing finances, want to improve on already good habits, or just want to educate yourself from the very start, you know the stresses and questions that can arise from considering how to best move forward with strong financial choices.
The best financial service websites put visitors at ease without losing the professionally credibility that every customer wants.
Money is a sensitive topic for almost everyone, and knowing the most likely areas of concern that website visitors are looking for help with is just one of a few successes the following designs help instill in businesses assisting customers plan their futures.
Financial stresses and learning the ins-and-outs of effective money management can feel as intimidating as they are rewarding. Financial institutions like banks, credit unions, and wealth management companies have very in-demand services with a lot of technical education required to do their jobs well, and because working with money is a sensitive topic for nearly anyone, it’s especially important that such businesses market themselves with a strong website.
The following financial service sites do some of the best work around articulating their financial specialties without losing the emotional side of dealing with money. They more empathically understand what their customers are looking for and why they’re looking for it instead of just giving a dry pitch.
Let’s take a closer look at how these companies appeal to their audiences’ emotional sides without losing critical information about the logical aspects of their work.
The top financial service websites
SGUA’s design places brightly-colored calls to action throughout the site’s pages and uses a simple red and black palette to make important aspects seem to pop out. Their homepage slider looks clean and concise while sticking to concrete information about their services, including quotes, payments, and easy-to-access forms to join their mailing list. From the homepage, their first clickable call to action places visitors in a snappy action flow about investing,comparing insurance products, and getting proper landlord protection.
Personal Capital’s website has a contemporary look and a welcoming landing page with a unique fly out left hand menu. Their website gets straight to business by offering solutions and tools up front. Each section is meant to show the visitor how they are at the fore front of what is happening in the world today and that they are eager to help.
Morgan Stanley’s design enlightens and informs customers rather than trying to pitch them a particular financial service from the get-go. Their homepage is filled with a grid-design news block that keeps readers up to date regarding events in the financial sector, including new laws, guides for starting businesses, and international trade deal details that affect a wide variety of citizens.Their “clients” tab presents juicy information to visitors about money management and investment opportunities.
The Money Strands presentation uses gentle, visually appealing colors that are consistent with the greens of American bills and the gentle pastels that help calm a more sensitive subject. Their slogan, “Your Money Never Looked So Good,” sits right in the center of their homepage slider, and scrolling down brings visitors to concise descriptions for each financial area of expertise they provide. In general, the bright, warm graphics help sell their gentler attitude about managing finances to build a little initial credibility with new readers.
My Rate Plan has a website focused on helping you compare money-saving options toward choosing a cell phone provider that most benefits you. Visitors quickly learn that they can compare everything from internet speeds to screen resolutions to the average lifespans of specific models. Their navigation menu is large and impossible to miss while their Bundles section presents the latest discounts and bulk deals for popular phones around the country.
The Barclays banking site focuses on using the business’s bright blue and white colors across their design, and their particular use of a lighter blue shade gives the distinct impression of level-headed, dependable advice from an optimistic source. Barclays offer a plethora of financial services, and the initial information about each product is displayed in a boxed-grid style via the home page with plenty of spacing for engaging graphics and icons.
Kashoo is an online accounting business that specializes in providing their software for quick and effective financial management. Their site uses a green and blue palette for a natural look and provides extensive screenshots of using their software to enhance credibility about what it specifically can do to better your financial experiences. They have arguably the best slogan on this list, jovially claiming to have finally fixed accounting software for the benefit of everyone.
When creating a new financial services website, you’ll need a quality finance web design agency in your corner that specializes in website design for financial service companies. That’s us!