The whole crew at Freshy is amazing. As a professional web design agency, they have built two different websites for my businesses. The process was streamlined and pleasant and the final product is professional and high quality. They crushed the competition in price (compared to other web design companies), customer service, and website design. Thanks Freshy, for being the best website design firm!
WordPress design & development specialists
We’re one of the largest WordPress website design and development specialists on the east coast — with a focus on client satisfaction.
We’re located in Rochester with all work done in-house.
Built with WordPress. By us. For you.
Work with us in Rochester, to build your new WordPress website. Be as much a part of the process as you like, while we build you a beautiful website on the WordPress platform — making it easy to edit and maintain. Programming degree not required.
WooCommerce solutions from Rochester, NY
Expert e-commerce design & development
Work with us in Rochester, to sell via WooCommerce. We offer a range of WooCommerce website design and development services. We develop a functional shop, so it scales with your business. From selling one product to thousands, your WooCommerce site will handle it — and your customers will love it too. We also offer WooCommerce support services backed by a team of Rochester WordPress experts.
Rochester clients love us
We get lots of love from our WordPress clients. We’re exactly who you need, but don’t take our word for it.
I was blown away by the team at Freshy from inception to launch! They worked with our team to make sure all our goals and desires were met and the response to our new website has been exciting. Thanks, Vincent, to you and your team for such a great experience!
I came to Freshy two years ago to redo my website and make it mobile-friendly. Ben and his staff made this transition easy. As an artist/musician I had very clear, visual ideas about how the site should look and unfold. They gave me what I was looking for and more, handling my requests and directions with speed and precision. If you are looking for an excellent website design company you have arrived at your destination.
Our experience has been great! We all love the new WordPress website design and its ease of use. Your team was great to work with. They always responded very quickly, friendly and were always professional. We will definitely recommend you to anyone we come across looking for WordPress web design services. Thanks for all the work in making our website look fresh and new!
Contact our Rochester, NY web design office
Located in Rochester at
1 East Main Street, Suite 400E, Rochester, NY 14614
Reach out to our Rochester WordPress expert
The importance of Rochester, NY WordPress experts
WordPress is one of the leading platforms for site owners. In fact, an estimated 64 million websites are currently powered by WordPress.
Having a WordPress site that asserts professionalism, has great navigation, and has a positive impact on the user experience is important. If you’re a business owner that wants to take your WordPress website to the next level, consider a WordPress agency in Rochester, NY.
Your website is the foundation of your business and certainly has an opportunity to make a huge impact on your visitors, which is why prioritizing the quality of your Rochester website design is necessary.
Why a quality WordPress website in Rochester, NY is important
Unfortunately, many business owners underestimate the importance of a great quality WordPress website. But it’s something that your visitors will not only pay attention to, but will also use when determining your perceived value.
A functioning WordPress website with a great appeal will attract more visitors. But a website that’s hard to navigate with a bad design will increase your bounce rate and ultimately decrease your number of visitors.
What makes an effective WordPress website?
Not that we’ve discussed why a quality WordPress site is essential, we’re going to discuss what makes a WordPress website reach the level of top-quality.
- A clear purpose
First and foremost, no website will be effective if it has no clear purpose, no matter how much time you spend on the design. Visitors want to know what your website is about and why they should stay there. This is why establishing a visual hierarchy is important. Visual hierarchy is an arrangement of elements based on their level of importance. This helps users understand information more easily.
- Visually pleasing
There’s nothing worse than having a WordPress website that’s hard to look at. Some people make the mistake of crowding their website with too much information, making it difficult for visitors to understand. Not only that but many visitors will leave your website in a matter of seconds if relevant information isn’t clearly laid out or your website looks unprofessional.
Having effective navigation isn’t just important to reduce your bounce rate, it helps visitors get the information they need. In fact, your navigation is one of the most important aspects of your WordPress website. With that said, your navigation menu should be simple in design and clear to understand. Additionally, it’s important to minimize the number of links that visitors need to click on to get to the appropriate information.
- Image-to-text ratio
Another important design element when it comes to your WordPress website is the image-to-text ratio. It’s always best to have a good number of images that go with text to help break up your content and make your site more engaging.
Rochester, NY WordPress company
Many people are DIYers, especially when it comes to their websites. It’s true that there are a lot of tools available on the market both free and paid that enable site owners to customize their WordPress website.
However, it’s best to rely on a professional WordPress agency in Rochester, NY for the best results. You want to ensure that you have a website that stands out among the crowd.
Even more, you want a website that is favorable to search engines so that you can attract the right visitors, grow your website, and your business. Here are three reasons to consider a Rochester, NY WordPress website design company.
- A creative site
Having a creative website is important to make a first impression and keep a competitive advantage. The last thing you want is for your website to look like everyone else’s. Unfortunately, this is what happens when you rely on cookie-cutter WordPress templates to build your website. Ultimately, you want a website that will be memorable to your visitors and encourage them to come back. As a professional WordPress website designer in Rochester, NY we have the skills and experience to not only tailor your website to your brand, but craft a website that is creative and unique for you.
If you own a WordPress website, then you know how important customizations are when it comes to bringing your website together. The problem is that by doing your website yourself, you will need to rely on WordPress plugins. Too many plugins will slow your website down, leading to other problems. This is why hiring a WordPress developer from Rochester, NY is beneficial for site owners. Instead of adding various plugins to design your website how you want, a developer can easily make these customizations without sacrificing site speed.
- Technical support
Yet another reason to hire a Rochester, NY WordPress agency is the invaluable technical support that you will receive. When creating your WordPress website yourself, you will be limited in terms of support. Depending on the technical issue, this can be a huge problem. Whether your site is moving slow, you have a page error, or your site goes down completely, you want to ensure that you have the right support to rectify the issue. This is something that a WordPress website agency can handle for you. You don’t need to worry about troubleshooting your website. An agency will provide fast and reliable technical support to ensure that your website is always running as expected.
WordPress developers serving the Rochester, NY area
At Freshy, we are your trusted professional WordPress company serving businesses of all kinds. We know that making a first impression in your business is important. We also know that first impressions generally begin with a quality website.
WordPress is a popular website provider. But many people don’t really know how to make a site that excels in functionality and visual appeal. We want to help you with that.
Our team of professionals can craft a professional and unique WordPress website with all of the customizations that matter most to you. We’re the WordPress experts in Rochester, NY.
Even more, we will provide on-demand technical support so that you will always have a website that can keep up with demands. If you’re ready to get better WordPress web design in Rochester, NY, reach out to us today.