Seamless merger of two ecommerce websites into one adds ease and efficiency

Freshy + Azelis A&ES
Two smartphones floating with mockup of Azelis website
Categories Ecommerce//SEO//Website architecture//Website design
Industries Agriculture//Environmental
3 months from project start to initial launch (Phases 1 + 2)
~5 months to fully complete (Phase 3)

About Azelis A&ES
Azelis Agricultural & Environmental Solutions — formerly known as two separate entities: ADAPCO & Red River Specialties — is the premier provider of herbicides, insecticides, and agrochemical formulation products. Their market segments include: Industrial, aquatics, rights-of-way, range and pasture, agriculture and forestry.

Project summary

Freshy worked with the Azelis team to combine two distinct websites into one cohesive website and ecommerce storefront. Both sites were previously based in WordPress and WooCommerce on individual installations with upwards of 250 total products combined. Our goal was to quickly and efficiently redesign both sites’ product catalogs as well as combine two distinct business segments into one united brand and website.

Freshy provided a phased approach in order to hit the goal launch date, which we completed successfully. The Phase 1 + 2 launch included the full WooCommerce migration of 250+ products and redesign of 50 key website pages, all completed within a 3 month period.

We also added and optimized website features such as a product finder. This allows the user to narrow down their product search based on category, manufacturer and active product ingredient.

half-circle confetti shapes
Wendy Maddalone

I am very happy with how the whole process went. The way they organized everything and laid out the design for me to comment on was very professional. Everyone was quick to respond to emails and explained everything clearly, so communication was easy with the whole group. I appreciate the effort everyone put in to get this website launched so quickly and the results were seen across the organization. I am still getting compliments on how great it looks. When our VP of Digital Marketing asked how things went I said they were a breath of fresh air.

Wendy Maddalone

Key website features

Azelis devices with WooCommerce products
Azelis product finder
Azelis contact page
Azelis laptop and desktop with Divi Builder
Azelis dual tablets
Kelsey Moore
Kelsey Moore
Director of Customer Experience
10 yrs WordPress experience
Karina Lenartowicz
Karina Lenartowicz
Web Design Team Lead
5 yrs WordPress experience

Meet the Freshy team who brought this project to life

The Azelis team couldn’t have been more on top of this project! They hit every deadline, provided feedback quickly and were super responsive to our technical needs. They helped us fully understand their business segments as well as what is most important to their customers. This allowed us not only to build a more cohesive website, but one that fits their customers’ needs to a T.

Kelsey Moore | Director of Customer Experience | Freshy

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