Seamless merger of two ecommerce websites into one adds ease and efficiency.
Everything went fabulously, thank you all for your help!
Allon Advisors
Freshy successfully moved Allon Advisors from initial strategy through design, development, QA, and launch in approximately four weeks. The accelerated schedule required close coordination across strategy, design, development, client review, and launch while maintaining the quality expected from a full custom website project.
The new website was developed around the company’s transition from Allon Advocacy to Allon Advisors, helping reposition the organization from a traditional government relations and lobbying firm toward a broader, modern strategic advisory brand.
Freshy created a premium visual direction built around clean typography, generous whitespace, minimal layouts, contemporary navigation, and carefully selected imagery. The design intentionally avoids the traditional Washington, D.C. political and consulting aesthetic in favor of a more sophisticated and forward-looking experience.
Sitemap and wireframe planning established a streamlined website experience that clearly communicates Allon Advisors’ practice areas and expertise while keeping navigation simple and intuitive.
With mobile experience identified as a major client priority, the website was developed and refined to provide a polished, consistent experience across desktop, tablet, and mobile devices.
Freshy launched the new website at allonadvisors.com while carefully maintaining the existing allonadvocacy.com website during the transition, allowing the client to manage the rebrand and SEO considerations without immediately replacing their established digital presence.