Search Engine Optimization

Social media best practices, tips, and hacks for 2021

FreshySites Founder Ben Giordano, and Digital Marketing Manager, Giovanna Bernardo, recently gave at a presentation on social media engagement at the United Way Broome County Partnering For A Purpose Conference.

We compiled a list of social media best practices, tips and hacks for that presentation and wanted to share those with you all :)

General social media best practices

The following are general social media best practices and tips across a variety of platforms. Later on in the post, we’ve broken it down and focus specifically on Facebook, Instagram, Twitter and LinkedIn.

  • Employ clear, consistent messaging across all platforms.
  • Lead posts – and followers – back to your website when possible.
  • Mix up your verbiage and terminology in posts.
  • Measure back-end social metrics against overall goals for each platform.
  • Utilize branded, recognizable images for profile & cover photos.
  • Keep ‘About’ sections consistent & up to date across all platforms.
  • Post at least once/day on each platform.
    • If not once/day, every other day.
  • Schedule posts ahead of time if possible – HUGE timer saver!
  • Always tag another page, account, public figure, etc. mentioned in posts.
  • Respond to every comment – especially if negative!
  • Focus on quality of your posts, as opposed to quantity.

Facebook best practices

  • Have clear, measurable Facebook goals & target demographics.
  • Make sure profile & cover photos are filled in.
  • Follow correct Facebook image sizes.
    • 1200 x 630 px.
  • Best time to post? Saturday or Sunday from 12 – 1 PM.
  • Use links back to content, images, videos or article links in every post.
  • Try not to exceed 120 characters in a post.
    • 23% more engagement rate.
  • Keep hashtag & emoji use to a minimum.
    • 0 – 3 hashtags per Facebook post.
    • 0 – 1 emojis per Facebook post.
  • Ask questions to followers – these posts perform better!
  • Utilize Facebook stories.
    • At the top of users’ feeds – one of the first things they see.

Instagram best practices

  • Have clear, measurable Instagram goals & target demographics.
  • Make sure profile & cover photos are filled in.
  • Follow correct Instagram image sizes.
    • 1080 px wide.
  • Best time to post? Monday from 2 – 3 PM or 8 – 9 PM.
  • Use links back to your content in bio and try out videos when posting.
  • Employ hashtags in company’s best interest.
    • Research the best hashtags for the business and/or brand.
    • Instagram allows up to 30, but try 0 – 11 hashtags.
  • Utilize Instagram stories.
    • At the top of people’s feeds – one of the first things they see.

Twitter best practices

  • Have clear, measurable Twitter goals & target demographics
  • Make sure profile & cover photos are filled in
  • Follow correct Twitter image sizes.
    • 506 x 253 px.
  • Best time to post? Wednesday from 12 – 1 PM or 5 – 6 PM.
  • Use images in every single post.
  • Keep hashtag use to a minimum.
    • Research the best hashtags for the business and/or brand.
    • 2 -3 hashtags per Tweet.

LinkedIn best practices

  • Have clear, measurable LinkedIn goals & target demographics.
  • Make sure profile & cover photos are filled in.
  • Follow correct LinkedIn image sizes.
    • 531 px wide.
  • Best time to post? Mid-week from 5 – 6 PM.
  • Use images in every single post.
  • Try not to exceed 125 characters in a post.
  • Keep hashtag use to a minimum.
    • 0 – 2 recommended for each LinkedIn post.
  • Avoid question marks, but use exclamation points. They perform better.
  • Share informative industry or company news.
  • Add job listings to company page.

Happy posting!

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