Creating a website has never been easier, thanks to the multitude of WordPress site builders available today. These tools offer a user-friendly way to design and customize a website without requiring technical skills. The challenge is choosing the right solution for your project.
Most site builders have a drag-and-drop interface that lets you see your progress in real time. Some tools also provide more advanced features, enabling you to further customize your pages with code. And if you feel that none of these options suit your needs, you can hire a WordPress design agency instead.
In this article, we’ll take a closer look at WordPress site builders and outline their pros and cons. We’ll then review five of the best tools on the market. Finally, we’ll discuss using a WordPress design agency for a more professional and tailored website. Let’s dive right in!
What are WordPress site builders?
WordPress site builders are plugins or tools that enable users to create and design websites using drag-and-drop interfaces. For example, you’ll select an element like a paragraph, button, or image, and place it anywhere you want on the page.
You can then customize this element. For instance, you might change the typography, upload your own media, or select a background color.
These builders often come with a variety of pre-designed templates and widgets. So, if you don’t have time to build your pages from scratch or customize different elements, you can simply stick with these ready-made designs.
Common pros of WordPress site builders
WordPress site builders offer a lot of handy features and advantages. These include:
- User-friendly interface. One of the biggest advantages of WordPress site builders is their intuitive, drag-and-drop interface. This enables you to see real-time changes as you design your site, making the process more interactive and less daunting.
- No coding required. Site builders offer a way to create complete websites without writing a single line of code. That said, if you’re familiar with using basic code like CSS, you usually have the option to implement it for customization.
- Customizable templates. Most site builders come with a library of templates that can be customized to fit various industries and personal preferences. This saves time and effort in designing from scratch. For instance, you might find templates for online stores, law firms, creative agencies, beauty salons, and a lot more.
- Responsive design. Many modern site builders ensure that websites are mobile-friendly and responsive. Even if you design your site on a desktop device, the elements you add to the page will be automatically adjusted to mobile devices (though you may need to do a bit of tweaking).
- Integration with other plugins. WordPress site builders are designed to work seamlessly with many other plugins, including SEO tools, ecommerce platforms like WooCommerce, and more.
As you can probably tell, the primary goal of site builders is to simplify the web development process.
Common cons of WordPress site builders
Of course, you’ll also want to consider the drawbacks of using a WordPress site builder. These include:
- Learning curve. Despite their user-friendly interfaces, some site builders have a steep learning curve. It can take time to understand and master all their features.
- Limited flexibility. While site builders offer a lot of customization options, they can sometimes be limiting compared to custom coding. Advanced users might find the available options too restrictive.
- Performance issues. Adding too many elements and widgets to your website can lead to slower loading times. This can affect the user experience and search engine rankings.
- Cost. While many site builders have free versions available, the most powerful features often come with a price tag. This can add up, especially for small businesses or personal projects.
- Dependency. Using a site builder means relying on that specific tool for ongoing maintenance and updates. If the builder is discontinued or not well-supported, it could pose problems for the website. Plus, if you decide to switch to a different site builder or just use a theme instead, you may need to re-build your pages.
Ultimately, if you do opt for a WordPress site builder, you’ll need to dedicate a lot of time to familiarizing yourself with the tool. Building sites from scratch can be time-consuming, even if the process is easy.
Five popular WordPress site builders
Now, let’s look at five of the best WordPress site builders on the market.
1. SeedProd

SeedProd is a popular WordPress site builder known for its simplicity and powerful features. It was primarily designed for coming soon and maintenance mode pages, but it has evolved into a complete website builder.
Its drag-and-drop builder lets you create footers, headers, sidebars, archives, WooCommerce pages, and essentially any type of page or post.
Key features:
- Over 200 professionally designed WordPress themes, templates, and layout sections
- Integrations with several email marketing service providers, including MailChimp, ActiveCampaign, ConvertKit, and Constant Contact
- A huge library of WordPress blocks, including options for WooCommerce stores
- 20 built-in color schemes and the option to create your own
Price: You can use the free SeedProd plugin, though features are quite limited. The premium version starts at $79 per year for one website.
2. Thrive Architect

Thrive Architect is a powerful visual page builder from Thrive Themes. It’s designed for creating conversion-focused websites and landing pages.
It has a drag-and-drop builder and integrates seamlessly with WooCommerce. In fact, it’s the ideal option for ecommerce sites, with features that enable you to create marketing and sales funnels.
Key features:
- Over 300 templates, including options for creating a lead generation funnel
- Ability to create opt-in forms and integrate them with over 20 different email services
- Access to elements such as pricing tables, countdown timers, animations, and more
Price: Thrive is a premium tool. Plans start at $199 per year if you just want the site builder. Meanwhile, the Thrive Suite (which includes the builder and all e-commerce features) starts at $799 per year.
3. Beaver Builder

Beaver Builder is a flexible, drag-and-drop page builder that is suitable for both beginners and advanced users. It also has its own theme, and you can install add-ons like Assistant Pro and Beaver Themer.
This site builder is also SEO-friendly and mobile responsive. What’s more, there are some useful Beaver Builder add-ons for expanding the tool’s functionality. For instance, you can use them to create advanced mega menus, advanced galleries, and more.
Key features:
- A wide variety of pre-built website templates
- An icon library that includes simple shapes and more advanced options
- Ability to customize elements such as pricing tables, forms, slideshows, and more
- Full integration with WooCommerce
Price: The Lite version can be downloaded from WordPress.org and used for free. However, it’s very limited. Premium plans start at $99 per year for unlimited sites. You’ll also need to pay for any premium add-ons and integrations.
4. Elementor

The next WordPress site builder on our list is Elementor. This plugin has a highly intuitive, drag-and-drop editor.
Plus, its AI generator helps you design your pages more quickly. For instance, it can help you generate unique images, text, and more.
Key features:
- Over 40 free widgets
- Designer-made website kits and templates
- A theme builder (available with the pro version) that enables you to create and save templates
Price: Elementor has a free version, and it’s quite extensive compared to the free plans offered by other page builders. Meanwhile, Elementor Pro starts at $59 per year for one website.
5. Divi

Created by Elegant Themes, Divi is another popular WordPress site builder. It’s actually a theme and drag-and-drop page builder bundled into one solution.
Divi offers advanced code editing and customization options, so it’s ideal for users who have some programming or coding experience.
Key features:
- Over 200 full website packs and elements
- A contact form builder and email opt-in module
- WooCommerce integration
- Built-in split testing
Price: Divi is a premium tool and plans start at $89 per year.
Should you hire a WordPress agency instead?
While WordPress site builders offer a convenient way to create websites, you may need more help to build your pages. For businesses seeking a more professional and customized approach, hiring a WordPress agency can be a good solution.
That’s because an agency offers a team of experienced developers and designers who can create a website tailored to your specific needs and goals. Plus, agencies can provide fully customized solutions, so you won’t need to rely solely on pre-built templates to design your site.
Plus, many agencies offer ongoing maintenance and support, ensuring that your website stays up-to-date and secure. They might even implement advanced SEO strategies to improve your site’s visibility and ranking.
Another factor to consider is scalability. Agencies can build websites that scale with your business, adding new features and capabilities as needed. Whereas if you use a site builder, you would have to upgrade to a pricier plan if you need access to more features.
At Freshy, we offer a comprehensive range of services, from WordPress design and development to SEO and ongoing support and maintenance:

What’s more, when you work with Freshy, you’ll be assigned a project manager who will oversee the entire project.
That means, your website will be designed by our team of WordPress experts – according to your needs and branding. We’ll also make sure that your website is responsive, fast, and optimized for search engines.
And if you already have a website, we can help you revamp it!
Conclusion
WordPress site builders like SeedProd, Elementor, and Divi enable you to create custom pages without needing to learn code. They come with a range of benefits, such as ease of use, pre-built templates, and widgets. But you’ll still need to dedicate a lot of time to creating your website.
Therefore, you may consider hiring a WordPress agency like Freshy instead. Agencies provide valuable expertise, fully customized solutions, ongoing support, and advanced SEO strategies, among many other advantages.
At Freshy, we make sure that your website not only meets your current needs, but also grows with your business. Get in touch for a quote today!
Featured image: Pexels


