Freshy is excited to announce the acquisition of Iconic Web, a Pennsylvania-based digital design and WordPress company with a portfolio of more than 220 clients.
Over the years, Iconic Web built a strong reputation helping businesses manage, maintain, and grow their online presence. Through a combination of technical expertise, dependable support, and long-term client relationships, the company became a trusted partner for organizations throughout Pennsylvania and beyond.
When Iconic Web founder Kody Ahern first connected with Freshy, there was immediate alignment in how both companies approached client service, business growth, and long-term relationships. Throughout the acquisition process, both teams recognized a shared commitment to providing exceptional support and helping clients succeed online.
The acquisition was completed smoothly and efficiently, creating a strong foundation for clients, team members, and both organizations moving forward.
Why Iconic Web chose Freshy
For Kody, finding the right long-term home for Iconic’s clients was the most important consideration.
Throughout the acquisition process, Freshy’s client-first approach, WordPress expertise, and commitment to service made it clear that the two organizations shared many of the same values. The speed of the process, diligence of the Freshy team, and cultural fit between the organizations reinforced that confidence.
As businesses increasingly rely on their websites to support daily operations, customer acquisition, and business growth, ensuring clients would continue receiving reliable support and technical expertise was critical.
Freshy’s dedicated team of WordPress professionals, proven support systems, and long-term focus on client success made the partnership a natural fit.
A shared philosophy
While Iconic’s portfolio of more than 220 clients was certainly impressive, what stood out most was how the business was built.
Like Freshy, Iconic focused heavily on WordPress and built its business through trust, consistency, and long-term client relationships. Rather than relying on high-pressure sales tactics or one-time projects, the company developed lasting partnerships with small and mid-sized businesses that depended on ongoing support and reliable website management.
That alignment mattered.
Both organizations believe that great service creates long-term relationships. Clients trust their website partners not simply because of technical expertise, but because they know there is a team behind them that genuinely cares about their success.
Freshy is proud to continue the relationships that Iconic built over the years and remains committed to providing the same level of care, responsiveness, and support clients have come to expect.
Welcoming Lance Nickel to Freshy
As part of the acquisition, Freshy is also excited to welcome Lance Nickel, Iconic Web’s Technical Director, to the team.
Lance played a major role in supporting and maintaining Iconic’s extensive client portfolio. His technical expertise, responsiveness, and deep knowledge of WordPress made him an invaluable part of Iconic’s success.
Beyond his technical skills, Lance shares the same client-focused mindset that has helped shape Freshy’s culture and approach to service. His experience and dedication will be a tremendous asset as Freshy continues to grow.
Bringing talented team members into the organization is one of the most rewarding aspects of acquisitions, and we’re thrilled to have Lance join the Freshy team.
What this means for clients
For existing Iconic Web clients, the transition to Freshy provides access to expanded resources while maintaining the personalized support they value.
Clients will benefit from:
- Access to a larger team of WordPress experts
- Expanded website support and maintenance services
- Enhanced hosting infrastructure and reliability
- Additional digital marketing and growth services
- Continued personalized support and responsive service
Freshy’s goal is to make the transition as seamless as possible while continuing to deliver the dependable service that clients have relied on for years.
Looking ahead
The role of websites has evolved dramatically over the past decade.
What was once considered a one-time project has become an ongoing business asset requiring continuous attention. Security updates, performance optimization, integrations, compliance requirements, and evolving technologies mean that websites require proactive management and support.
Most business owners don’t want to spend their time worrying about website maintenance. They simply want to know their website works, their business is represented professionally online, and someone is there when they need help.
That’s exactly the type of relationship Iconic Web built with its clients, and it’s a philosophy Freshy shares wholeheartedly.
As Freshy continues to grow, our mission remains unchanged: helping businesses succeed online through exceptional service, technical expertise, and long-term partnership.
Leadership perspectives
Reflecting on the acquisition, Freshy CEO Ben Giordano shared:
“It was a natural fit for Kody, Iconic’s clients, as well as Lance to join a growing team where his skills could be utilized in a more leveraged fashion. Sometimes it’s not only about supporting the clients, but bringing in fully vetted and amazing team members to join the Freshy crew. We couldn’t be more thrilled.”
Kody Ahern, Founder of Iconic Web, added:
“This acquisition marks a new chapter for Iconic Web, and I couldn’t be happier for Lance, our clients, and everyone involved. Freshy has the team to continue building on the foundation we created.”
We are grateful to everyone involved in making this transition successful and look forward to supporting Iconic Web’s clients for many years to come.
