Paint Supply

Paint Supply partnered with Freshy to completely rebuild and modernize their high-volume eCommerce platform. The previous site had accumulated years of technical debt, causing instability, slow load times, and challenges with maintaining 35,000+ products and multiple complex integrations. Freshy engineered a full rebuild from the ground up—delivering a faster, scalable, and more reliable WooCommerce experience that supports Paint Supply’s growing B2B and retail operations.

Industry eCommerce (industrial & contractor supplies)Retail

Services Advanced SEOHosting & infrastructureOngoing maintenance via Freshy+Performance optimizationWebsite design & developmentWooCommerce architecture

Milestones Advanced SEOHosting & infrastructureOngoing maintenance via Freshy+Performance optimizationWebsite design & developmentWooCommerce architecture

Milestones

Full site rebuild on modern WordPress + WooCommerce architecture

Integration of ERP, Klaviyo, Zendesk, Feedonomics, and BazaarVoice

Advanced checkout and fraud protection system setup

Custom product browsing experience and multi-level taxonomy

Timeline

July 7 - September 3, 2025

paint supply desktop mockup and house painter

What we delivered

We completely rebuilt Paint Supply’s eCommerce site from scratch using a modern WordPress framework. All legacy systems were replaced, eliminating technical debt and ensuring full compatibility with PHP 8.1+, WooCommerce, and Paint Supply’s API-based ERP system.

Implemented complex B2B workflows, including Net 30 payments, bulk discounts, and drop-ship logic. Integrated Zendesk for customer service, Klaviyo for marketing automation, Feedonomics for product feeds, and BazaarVoice for reviews and ratings.

Deployed a secure, optimized checkout process using Braintree and PayPal’s Fraud Protection Advanced, integrated AvaTax for automated tax calculation, and implemented Table Rate Shipping for accurate logistics.

Delivered an advanced SEO setup, including full keyword research, content optimization, and Google Analytics + Search Console integration. Ongoing Freshy+ management ensures continuous monitoring, updates, and top-tier site speed performance.