WordPress website migrated, optimized for long term expansion via Freshy retained services
Freshy + Acertus
About Acertus
ACERTUS is the only automotive logistics platform that moves, stores, reconditions, titles and registers finished vehicles. ACERTUS provides a start-to-finish service that is driven by a transformative combination of technology, people and experience. With an easy-to-use transportation management system, ACERTUS also ensures their clients have full visibility and robust analytics throughout the entire process.
When ACERTUS came to Freshy they were looking for a partner for web design and development, as well as a way to better optimize their current site. After reviewing their existing site and hosting platform, Freshy ran a full website migration. This included moving the site and all of its assets to Freshy’s premium hosting platform and tools.
After the migration, the Freshy team first proceeded with a full website infrastructure audit and optimization. Freshy reviewed the entire site backend and made recommendations on what could be cleaned up, updated, or removed entirely. This helped with the backend organization as well as site speed, which was greatly improved.
Ongoing maintenance & retained services
Outside of the initial migration and optimization work, Freshy is on retainer with ACERTUS to manage ongoing support and maintenance needs. This includes basic needs such as quarterly plugin and theme updates, landing page creation and more technical support and troubleshooting as needed.
Key website features
After running the website infrastructure audit and discussing the ACERTUS team’s past issues with blog posts, Freshy was able to identify which posts contained bad html markup and retroactively fix all necessary posts. After providing a new post workflow, Freshy also provided thorough documentation so the ACERTUS team is able to manage all posts in-house.
The development and launching of new landing pages, and a custom home page has been a primary and ongoing project for the Freshy and ACERTUS teams. Focusing on the main solutions ACERTUS offers, Freshy has developed many outdated pages with fresh designs and helped to create 20+ new custom landing pages.
Many of the pages throughout the ACERTUS site had the need for custom forms with Salesforce and Pardot, the marketing automation platform by Salesforce, integration. To solve this need, Freshy added custom styled forms on the necessary pages, many with advanced tracking. The forms allow the ACERTUS team to quickly and easily retrieve the form submission data within their desired CRM and sales systems.
With the addition of custom forms throughout the site, Freshy also helped integrate custom code to allow for internal advertising ID’s and cost-per-click campaign UTM tracking information to be parsed through the forms and into Google Analytics & Pardot/Salesforce.
Meet the Freshy team who brought this project to life
Working with the team at ACERTUS has been a great collaborative experience. Their in-house creative team provides stunning designs that Freshy is able to develop into live website pages. The team is always open to learn and work together to come up with real solutions to new projects or existing issues. They are extremely professional and all around just nice people and a great company to work with. We are happy to have them in our retainer services division.
James Seavey | Support Specialist | Freshy
