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WordPress best practices and build standards

Our in-house team of WordPress web developers build beautiful websites that follows — and sets — the industry’s best practices.

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Adhering to WordPress best practices benefits developers, clients, and users.

Refined process and implementation

WordPress best practices have an array of benefits, such as:

Refined development

Streamlining the initial development and buildout of a WordPress website.

Enjoyable client experience

Makes the overall website faster, stable, and more secure; improving the client’s experience.

Reduced maintenance

Aids in the ongoing maintenance and longevity of the website.

It’s better for you

We live and breathe WordPress, and have been for over a decade. Over time, our process has been crafted and honed. It’s implemented to serve the customer in the best possible way — setting the bar for client success in every aspect of the website.

Our tried-and-true WordPress standards

  • Top-rated premium theme

    backed and supported by a large and growing company (over 100 team members) that has been in the WordPress space for over 12 years.

  • Custom child theme

    configured with proper structure and coding standards, with minimal overhead to improve performance.

  • Minimal use of plugins

    while utilizing only the best-rated, well-developed plugins with a long track record of support and updates.

  • Intuitive page builder

    offering both backend and frontend visual drag-and-drop editing — to ease client interactions with content changes — which is continually implemented with substantial performance improvements.

  • Responsive web design

    that looks good, performs well, and is optimized for all screen sizes and devices.

  • Dedicated company

    exclusive to the WordPress ecosystem, with over 1200 clients internationally.

  • Support team

    with extensive WordPress experience dedicated to assisting and bolstering your success with training resources, a deep knowledge base, feature request fulfillment, and answers when you need them.

  • Proper coding standards

    and syntax, without excessive amounts of code or overrides; as well as properly optimized images.

  • Quality control checks

    and build standards throughout all phases of the website build.

  • Search engine optimization

    (SEO) integrated into most client sites to improve search result rankings.

  • Cloud-based server technology stack

    with WordPress VIP architecture, NVMe, latest version of stable PHP, failover redundancy, load balancers, SSL, unlimited bandwidth, and 99.999% uptime — backed by a hosting provider owned by Automattic (the parent company of WordPress).

  • Working development site

    on same server environment as live site.

  • Updates to WordPress core

    to ensure it’s constantly on the most recent stable version with the latest security, features, and improvements.

  • Extensive caching system

    with global CDN for faster loading times.

  • Adherence to security best practices

    including redundant daily monitoring, malware scanning, spam mitigation; continually employing the latest security tool set.

  • Data backup

    with redundant nightly backups, along with on-the-fly and on-demand backups.

WordPress best practices videos

Learn our approach to incorporating WordPress with our infrastructure.

You may also be interested in 5 things to consider when hiring a WordPress designer blog post.

300+ 5-star Google reviews

I had a great experience working with Freshy on various web design and development projects — including logo, business card design, and website design with hosting. The website design team was incredibly professional and very easy to work with. They were all responsive and the final products were exactly what I wanted (even better, actually). I will recommend them to friends and would wholeheartedly recommend them to anyone else. I plan on using their web design firm again in the future.

Patricia Marti Rop
Vine Ventures, Inc.

With my initial vision, coupled with vague instructions, the Freshy team was able to capture the exact look and feel we wanted when redesigning our WordPress website, as part of a rebranding strategy. The team was on top of every detail, had open lines of communication, and patience when we were combing through the final product and correct the smallest of details.

Professional creativity and service exudes from this very BIG small business! The products and services of a much larger firm, but the attention and investment into their client, as if a 1-person start up! If you dream it, they will build it. Job well done.

Jordan Patch
Animal Adventure Park
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