While it’s no secret that e-commerce continues to stay the rise, WooCommerce, at 22% market share, is remarkably the most popular e-commerce site for the most successful businesses on the Internet. It’s encouraging to know such a reliable tool, but knowing how to use its features to develop and tailor your online store isn’t always an intuitive thing.
Good design is essential to keeping your customers happy and engaged, so we’ve compiled a short list of some of the best tips for getting the most out of your WooCommerce toolset.
Choosing The Right Web Host
Since a web host provides you with server storage that keeps all your website’s information, such as images, user history, and pretty much anything related to your online storefront, it’s really important to find a secure host you can trust. The more downloadable content your site provides, such as music, images, and videos, the more server space you’ll likely need.
When comparing web host companies, consider whether they specialize in the platform you’re using, like WordPress, if they offer dedicated connectivity for your online customers, and how much disk space each company provides for all your site’s information. Website Builder Expert has an excellent list of popular hosts and the features, like cloud hosting and WordPress hosting, that make them unique for different online needs.
Since WordPress itself is so popular, some hosts, like Pressable, offer a kind of concierge service called Managed WordPress hosting that includes much more than just download speeds and storage space for your business. Pressable and FreshySites have partnered to navigate the technical aspects behind Managed WordPress, including updates, security, backing up information, and specialized WordPress optimization for your site’s services. Such assistance let’s you maintain focus on the business side of your online store so that you don’t feel spread too thin.
Getting SSL Certified For Your WordPress Business
SSL is an acronym for Secure Sockets Layer, and it’s a crucial security feature for any website services where sensitive information gets exchanged and stored. An online business has a responsibility to keep its own and its customers’ private information unreadable for hackers looking for credit card numbers or other sensitive information, and SSL encryption helps accomplish this by providing secure channels between Internet devices, like a server-to-PC connection, or even PC-to-PC.
Thankfully, obtaining an SSL certificate is often made easier by web hosts providing the certificates with other bundled features for your website. Make sure your prospective SSL provider has an easily observable track record of customer reviews and a good price. GoDaddy, in particular, has a long history of providing both strong web hosting and different levels of SSL certification for single and even sets of different websites.
Choosing The Right Plugins
Running an online business is demanding work. These two WooCommerce plugins help lighten the load by streamlining fundamental parts of your business:
WooCommerce Multilingual helps ensure you aren’t losing customers with language differences and is compatible with most WooCommerce themes. It even converts different forms of currency!
Among a host of other useful features, the Beeketing plugin upsells and cross-sells products that your customers have a record of interest in. It makes shopping more fun and easier with a constant “add to cart” option on each page and a slide bar for filtering the types of products available.
Reducing Shopping Cart Abandonment
If you’ve ever put something in an online shopping cart, only to get dissuaded from purchasing at the final steps, you know how easily cart abandonment can arise. This is a frequent problem for online shopping everywhere, and there are a few great ways to keep customers on your site and commit to purchases.
Streamline Your Site’s Checkout Process
While you want to make sure your customers understand each step of checkout, if it takes too many pages you run the risk of more customers jumping ship. If the information isn’t crucial to the last steps of a purchase, like inputting payment types and addresses, it probably doesn’t belong there.
Send A Reminder Email
Sometimes customers just get called away or have other obligations that make cart abandonment happen. Shooting them a reminder email after a couple days that they had some things in their cart is sometimes all it takes to get them back to complete a purchase. You could also include a coupon with the reminder email if it’s the second or third time the reminder has been sent.
Feel free to contact our team at FreshySites if your are considering an e-commerce website!