One of the things we love about the best agricultural and farming websites online is that each one is unique. While some industries seem to have a go-to template for creating websites, the agricultural and farming world is happy to think outside of the box, reimagining the way that they can present their business to a much wider audience, including people who would have, before the internet, never even known they existed.
As more and more people realize the importance of healthy, nutritious food – and why words like “organic” really matter, agricultural and farming businesses have an opportunity to grow. And, unlike in the past, this grassroots growth is allowing the farmers and business owners to dictate how they want to operate, which is one of the biggest reasons why the best websites really are so cool.
Filled with personality and purpose, these top seven websites have found a way to leverage their website so that they not only give their audience the information they need, but that they also inspire others to get outside and plant something. Or, at least, really think about the food, produce, and plants they buy.
While it’s important for every business to have a great website, when agricultural and farming websites look great and work even better, they create an impression on their audience that starts a ripple effect into the rest of the world. So, while the pun is obvious, a great farming website really does “plant a seed” that can make the planet better.
And, at FreshySites, we’re all about that. Want to take a look at our list of the seven best agricultural and farming websites in 2019? Here it is…
The 7 Best Agricultural and Farming Websites of 2019
One of the best parts about great farming websites is that there are plenty of opportunities to use stunning photographs. Floret, which is a flower farm in Washington State, grows uncommon and heirloom flower varieties, selling the blooms – and their seeds – around the country. Taking full advantage of their beautiful product, the Floret website is feminine and romantic, but simultaneously able to deliver all of its content without frills (although you can’t say the same about their frilly dahlias). Everything about the website sets a relaxed, laidback tone, including the well-spaced font and the comprehensive menu that allows you to nonchalantly dive into the farm’s content. The About section of the site is one of the most compelling because it offers you a glimpse into the family that started it all. Another bonus? The monthly newsletter opt-in pop-up at the bottom of the page makes sure that the opportunity is seen, but, because of its neutral color scheme, seems polite and non-invasive (music to every gardener’s ears).
Not your typical farm and not your typical website, the Woodstock Farm Sanctuary offers a safe haven to farm animals across the country. Its website, which is filled with sweet pictures of its furry and feathered residents, also uses lighthearted animal illustrations throughout its pages. Filled with great action buttons and tons of content, the website invites you to really experience the farm virtually, making you feel like you are a part of their animal-loving community, even if you never have the opportunity to actually visit them in New York. The website’s menu, which takes up two rows and quite a bit of space, delivers visitors with the content they want and doesn’t hesitate to introduce concepts that would otherwise be hidden in the footer, like volunteering on the farm or shopping in their online store. The prominent “Make a Donation” box on the homepage is an intelligent way to ensure that visitors understand how important this is to the farm – and how easy it is to give.
A hops farm located in North Carolina, the website for Holmes Brothers Farms looks and feels current, speaking to the predominantly younger generations of craft beer aficionados. Using one large image (a scene from their farm), rather than a moving gallery or several smaller pictures, the website conveys focus, something that any specialty farm wants its audience to understand. As you scroll down the website’s homepage, you’ll find that the first main section is about the story behind the farm, not the product itself, which, again, speaks to an audience that really cares about who is growing their food – and why. To keep it concise, the Our Story section is condensed with a “Read More” option, ensuring that return visitors or people with a different goal can get through the website as quickly as possible. Simple and easy to use, Holmes Brothers Farm’s website is a perfect example of how a not-too-flashy site can get the job done.
A bold menu and a wilder-than-expected main photograph instantly create personality on the Wildwood Christmas Tree Farm website. Then, as visitors view the prominently placed company logo, which uses a hand drawn font and a symbolic tree ornament, they are welcomed into a community that shares their own beliefs and interests (a powerful tool for any business wanting to generate a loyal following). Just below the fold, the website offers a section that reiterates the three most important features from the menu – the company’s hours, the farm’s location, and the trees that can be found on the farm. And, while it might seem redundant, the reality is that this kind of reinforcement feels reassuring to online visitors. For good measure, the family farmers add a short but compelling About Us section, featuring a great family photo.
Just like a great wine is filled with subtleties, so is the Benziger website. While the overall impact of the site is visually beautiful, there are a lot of smaller, subtler features that deserve special note. For example, the small bouncing arrow just above the fold on the website’s homepage might seem unnecessary (or even annoying), it actually is extremely effective at ensuring that visitors scroll down, rather than quickly moving to another competing vineyard. Following the arrow’s directions, visitors are invited into the “family” of wines and a bold “Shop” button. Rotating between full-screen pictures and content, the website’s overall appearance is organized and cohesive. And, as you hover you mouse over interesting sections, the animation adds to the experience, giving you just one more reason to click and continue exploring.
One of the most visually-pleasing farm websites we’ve seen in 2019, Garden Sweet has crafted a site that delivers its audience a whole lot without taking up much room. Like all great websites, Garden Sweet’s has an intuitive, easy-to-find menu. But, what sets it apart, is its photography (which uses pictures of the farm and its farmers) and its copy. The website’s main headline “Know Your Farmer. Love Your Food” speaks to its audience, reminding them of the importance of buying local. The website also features an email opt-in, friendly illustrated icons, and an updates section that allows locals to quickly see what’s happening on the farm right now.
One of the trendiest plant-lover websites of 2019, The Sill is a unique online subscription service that delivers plants straight to its customers’ doors. A powerful example of just how cool farming (whether large or small scale) can be, The Sill allows its website to be a business card, a salesperson, a shop, and a plant-savvy best friend. From its witty opt-ins (“Get the dirt”) to its informative videos and too-good-to-be-true services (you can actually schedule a video conference with a plant specialist to help you cultivate your green thumb), everything about The Sill’s website is done right. Specifically, we love the abundance of professional photos, the subtle addition of plant art in the background, and the super organized drop-down menu.