Web Design & Development

How Often Should You Update Your Website?

Let’s face it, change can be a scary thing, especially when it comes to your business. Having to rebuild/redesign your website might sound like a nightmare but it doesn’t have to be.

Experts will say a good time to update your site will range from 2-3 years, but at the end of the day, it all comes down to how you feel about your site and how it reflects your business.

Maybe your business has grown over the past few years. Maybe your business has new goals and services that you would like to add to your site.

Whatever the reasons might be for updating your site might be, it can benefit your business tremendously in the long term.

Benefits of Updating Your Website

  • SEO : The more content on your website, the better! Not updating your SEO for long periods of time might lead to less traffic to/on your site. Having relevant content, and making frequent updates to your site, will boost the SEO and drive more viewers to your site.
  • Responsive Design : As technology grows and new devices are being created, it’s important to have your site look great on those mobile devices. Viewer experience is extremely important for your website. Being up-to-date on the ever-changing world of technology will really set your business apart from your competition.
  • Social Media : Social media is a great way to connect with your audience – and having new content for your site is a perfect way to promote your business!
  • Stay Relevant : Making consistent updates to your site is a great way to let your users know you’re business is alive and thriving. New content will drive users back to your site, as well as open the door for new customers.


Updating your site may sound like a lot of work and could be frustrating, but it might just be what you need to make your business thrive.

Feel free to contact our team at FreshySites if your are considering a redesign of your website!

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