At least 80% of consumers will conduct a search online before paying for a service or product. They will also search for information online before procuring medical services, including surgery. So your website should follow online best practices in order to optimize sales and referrals.
Some best practices for medical-related websites are:
- Clear navigation
- Responsive design
- Easy-to-find contact information
- Accurate images and videos
- Treatment and staff information
For the neurological surgery field, here are 30 examples to consider.
Cedars Sinai lays out several important website elements in an organized manner. In the header, the site gives the visitor the opportunity to meet the neurosurgery team and find a location and phone number to call if they have any questions. Below is the department’s story. Further down is an outline of the hospital’s clinical programs and services. The branding is consistent.
UCSF, Department of Neurological Surgery
UCSF, Department of Neurological Surgery takes an academic approach to their website, which is consistent with their branding. A visitor can read the department’s story. A section for patient referrals and patient information follows.
Memorial Hermann, Mischer Neuroscience Institute
Memorial Hermann, Mischer Neuroscience Institute delivers their information in an academic manner. The header displays relevant information. Below, the visitor can find a doctor and information about conditions and treatments as well as contact information. Further down, there is a list of services and specialties.
MHealth offers a cleanly designed website. The navigation bar is at the top and there is no header. Instead, that space is used to define neurosurgery. Below that space is a series of links to the team, location and treatment followed with a story about the department. Headers and images break up the text.
Rush, Department of Neurological Surgery
Rush, Department of Neurological Surgery lays out a lot of information in an organized manner that is consistent with its branding. On the left side is a menu of neurological surgery topics. On the right, an eye-catching red and yellow box guides the visitor to make an appointment, find a doctor or schedule a video visit. The department’s story is told in the middle space. Headers, links and an embedded video add visual variety.
Brigham and Women’s Hospital, Boston Neurosurgeons
Brigham and Women’s Hospital, Boston Neurosurgeons uses a simple website template. Below the vertical navigation bar on the left are large, dark blue buttons that users can click to find a doctor, request an appointment, learn about locations or see a list of departments and services. Headers, links and bulleted lists break up the text, which delivers most of the information.
Miller School of Medicine, Neurological Society
Miller School of Medicine, Neurological Society uses an innovative academic website design. The branding is consistent with that of the University of Miami. When a user clicks on an item in the horizontal navigation bar at the top, the vertical one at the left, or the menu at the right headed About Us, the corresponding information appears in the middle of the home page.
University of Maryland, Medical Center, Neurosurgery
University of Maryland, Medical Center, Neurosurgery offers a navigation bar at the top of the page. It is followed by header, then links to the department’s team, conditions treated and education, as well as research and innovation. Text, links to articles and an embedded video round out the home page.
University of Virginia, Neurosurgery
University of Virginia, Neurosurgery has a navigation bar at the top of the page. Under the header there is another navigation bar on the side and text next to it. Under the text, there are informational links that use images as thumbnails.
Nashville Neurosurgery Associates
Nashville Neurosurgery Associates uses a simple website design and consistent branding. A navigation bar is located at the top. It is followed by the header, with text below. When users scroll down, they can request an appointment via an online form. Further down are information about the organization and the team, plus testimonials.
NYU Langone, Neurosurgery
NYU Langone, Neurosurgery uses text to deliver information to its visitors. Prospective patients can find a doctor and schedule an appointment without scrolling down. When they do scroll down, they come across text and an embedded informational video. Headers, images and bulleted lists divide the text.
UNC School of Medicine, Department of Neurosurgery
UNC School of Medicine, Department of Neurosurgery provides a website with a clean and simple design. Two large, alternating photos anchor the home page, showing a pair of doctors at work and a portrait of the sizable medical team. Under this are link boxes that allow the visitor to find a physician, make an appointment, and view clinic locations. There’s also an embedded informational video.
Duke Health, Neurosurgery
Duke Health, Neurosurgery includes a navigation bar at the top of the page and on the side. The phone number to call to schedule an appointment is clearly visible as well as the option to find a doctor. There’s a list of conditions that are treated. Reasons why visitors should pick Duke are listed in text that is broken up with headers and links.
Columbia University, Neurology
Columbia University, Neurology is consistent with its branding. It takes an academic approach by displaying images of teaching moments between instructors and students. There is a navigation bar followed by a header. When a visitor scrolls down, they can schedule an appointment or call the phone number listed.
Long Island Jewish Medical Center, Department of Neurology
Long Island Jewish Medical Center, Department of Neurology includes consistent branding and a navigation bar at the top. The visitor can request an appointment online or call the phone number listed. The company story, clinical expertise and team information are listed with text. The text is broken up with headers and bulleted lists.
Stony Brook Neurosciences Institute
Stony Brook Neurosciences Institute consists of consistent branding. The bulk of the website is text, but it is easy to read because it is interspersed with headers, bulleted lists and an image as well as links.
Medstar Georgetown University Hospital, Neurosurgery
Medstar Georgetown University Hospital, Neurosurgery uses a unique website template. However, it is consistent with its branding and offers the visitor several options. They can find a doctor, video visit or call the phone number listed. When visitors scroll down, they can find more information.
UPMC, Neurosurgery uses a simple website design that is consistent with its branding. The navigation bar is located on the site. The information for the visitor is presented through text, images and embedded videos.
The GW Medical Faculty Associates, Neurosurgery
The GW Medical Faculty Associates, Neurosurgery allows a visitor to book an appointment at the top of the page. A phone number is also clearly listed for those who wish to call instead. Information is presented in text form. Headers and bulleted lists add variety to the design.
Penn Medicine, Department of Neurosurgery
Penn Medicine, Department of Neurosurgery uses the header to present information to the visitor as a first impression. News, research and historical information are presented with text, links and images.
UW Medical Center, Northwest, Neurosurgery Clinic
UW Medical Center, Northwest, Neurosurgery Clinic delivers important information to visitors up-front. Immediately the contact information and clinic hours are visible. When visitors scroll down, they can see the services provided and read the organization’s story.
Virginia Mason, Neurosurgery
Virginia Mason, Neurosurgery allows a visitor to find a doctor immediately. Other important information is presented in an organized manner, too, such as the location, directions and department services.
OHSU, Department of Neurology
OHSU, Department of Neurology provides a large, lively photo of team members on the job plus a navigation bar at the top of the page. The rest of the information is presented in text form, balanced by a couple of smaller photos.
Neurological Medical Clinic
Neurological Medical Clinic makes their contact information visible to visitors, including their phone number and locations. Users can also pay their bills and enter the patient portal without needing to scroll down. The design is elegant, with several intriguing photos alternating near the top of the home page.
The Oregon Clinic
The Oregon Clinic uses consistent branding and a simple website design to deliver its most important organization information to visitors. In the navigation bar, there are sections dedicated to patients, health resources and the clinic’s specialties. There is a section for health professionals, too.
St. Lukes, Neurosurgery
St. Lukes, Neurosurgery offers a clean website design. When visitors scroll down, they will find the organization’s contact information as well as content about providers, procedures and treatments.
The Spine and Brain Institute
The Spine and Brain Institute uses a modern website template that accords with its branding. As visitors scroll down, they can find educational information, the organization’s specialties and information about their team. Images help to round out the website.
The Iowa Clinic, Neurological and Spinal Surgery Department
The Iowa Clinic, Neurological and Spinal Surgery Department offers a simple website. The navigation bar is located on the left side of the home page. A friendly header photo welcomes the user. Under it, visitors can read the organization’s story. More text underneath highlights what makes this clinic different from the rest.
University of Iowa, Hospital and Clinics, Neurosurgery
University of Iowa, Hospital and Clinics, Neurosurgery includes a sidebar with important information, such as the location, as well as patient stories. Visitors can read about the patient-focused treatment offered by this organization. A bulleted list and link enhance readability. Visitors can read about the team as they scroll further down the page.
University of Wisconsin-Madison, Department of Neurological Surgery
University of Wisconsin-Madison, Department of Neurological Surgery offers a lot of information to the visitor. The website has consistent branding. A visitor can browse through the navigation bar located at the top of the page. There is a category dedicated to clinical and patients as well as education, research and staff. The rest of the information is organized for ease of reading. News, events and information about the residency program can be explored.
Your website provides important information to potential patients, so use best practices to help them find it easily.