As you know, the web is full of security threats. Google is trying to make it safer across the board by encouraging all websites to move from HTTP to HTTPS. When you see that a site’s URL begins with “HTTPS” this indicates that an SSL protocol has been added to the site — SSL stands for Secure Sockets Layer. It is a protocol which creates a secure connection between a client and the server over which to send information. SSL works by using a cryptographic system that uses two keys to encrypt data.
Covering clients with a more secure website
If you don’t know what any of this means, don’t worry — we’ve got you covered. The important takeaway: Google is encouraging everyone to switch to this newer, more secure protocol, and FreshySites is doing the leg work for all of our clients. In addition to being more secure, HTTPS is easier and cheaper than ever before, and enables both the best performance the web offers and powerful new features that are too sensitive for HTTP.
… taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms … we’re starting to use HTTPS as a ranking signal. — Google
If you want to learn more about the transition to HTTPS and the SSL protocol, check out this article directly from Google.
Or check out this video about why security is important to both your business and the customers who trust your business.