Search Engine Optimization

Best Practices For Optimizing H1, H2, Etc. Tags

Here’s a little summary of some research I recently conducted on how best to use and optimize H1, H2, etc. tags.

While the jury’s still out a bit on how big of a role header tags play in SEO – as opposed to just using bigger font for your keywords – the articles I read came to a consensus when it comes to best practices for these tags, which are as follows:

Only use one H1 tag per page

  • To emphasize to both search engines and visitors what content is on the page, only use one H1 tag per page.
    • This is especially true for pages you’re trying to drive unique traffic to, rather than paid or referral traffic.
  • Utilize a client’s keywords/key-phrases only once in your H1 tag to make them descriptive, clear and valuable.

Use your H2, H3, etc. to differentiate multiple sections, but use sparingly

  • Don’t over-stuff a page with H2, H3, etc. tags. Utilize these tags as necessary to make it clear to search engines, and visitors, what each section of content on a page is about.

Make sure that all H tags are descriptive, but not exactly the same

  • Include a variant keyword/key-phrase from your client’s chosen keyword list only once in your H2, H3, etc. tags.
  •  Rather than using an H tag for click-bait – such as “And in conclusion…” –  again, include a variant keyword/key-phrase to give it more value.
    • A good H2 will not be vague for visitors or search engines. It will provide insight as to what the content is going to tell them.

Don’t over-stuff H tags with keywords/key-phrases

  • This can cause search engines to penalize sites with low rankings, visibility, etc. and adds little to no value to these pages.
See our featured website design work

Check out some of the beautiful websites we’ve built for over 2,000 clients.

We offer WordPress support & maintenance

Shake the stress of ongoing maintenance with plans supported by our team of WordPress experts.

Related articles