FreshySites was brought on board to lead the branding design initiative which included the initial brainstorming and concept sketches for the logo. Once the primary design choices were implemented, FS designed The Ultimate Guide To Data Visualization, a stunning downloadable offer for website visitors. The modern branding was then transformed into a trendy blog-style website tailored to Visual Matters’ needs. The grid layout and search options allow for easy navigation and a pleasant reading experience on all devices. Visitors can easily browse through the highlighted “most popular” articles or search by specific category. The site also has a news ticker feature that calls out the latest “trending articles” on the home page.