There is so much to love about this website. Let’s start with the hand-picked selection of beautiful pet photos, which act as anchors throughout the site, guiding the emotional journey. Social and contact links are sprinkled in strategic places, both on headers and embedded deeper in the site as well. Finally, we love the ‘About’ page and the way this site generally engages you in the narrative before you’ve even clicked on a single blog article. Of course, the online shop also lays out the shirts and cards in a clean, easy-to-use display — wonderful stuff!