FreshySites worked with Russell Farms, a local and family owned apple orchard, farm, and farm market, on a project to design and develop a site that grabs the attention of visitors and shares information on the variety of services and products offered to the community. The new website encapsulates all of these elements while also being visually appealing and easy to navigate. The final product is a beautiful site complete with striking images, cohesive details and a color scheme that feels natural and inviting.
Overall, the new website design accurately portrays an emphasis on fresh and local. The new site also incorporates e-commerce capabilities through Russell Farms’ new CSA program as interested families are able to sign up and make their pre-season purchase. Customers have the opportunity to select their share size and whether they would like to participate in the 23-week or 8-week share program. CSA members have the option to choose to pick up at various locations or sign up for weekly delivery!