Page speed is one of the most crucial elements of a website.
Having a quick loading time is essential for:
The average person spends approximately 10 – 20 seconds on a webpage before leaving.
If a page takes longer than 2 seconds to load, 47% of visitors will leave almost immediately, while 40% of visitors leave 3 seconds into the page loading process.
Page speed is dependent on a variety of factors, including:
- Server configuration
- A site’s HTML structure
- CSS, and much more
But here’s the thing:
Not all page speed tests are created equal.
The FreshySites take on page speed tests?
- We take a value-based approach here. We believe that the actual speed, feel and overall appeal of your website is infinitely more important than any score your site may receive – why?
- Because not every page speed test score is going to be the same, or yield results that accurately reflect how fast your website really is.
Your page speed test score is not the end-all and be-all.
In the case of many page speed tests results, the score doesn’t accurately measure the loading time of your website. Trying to chase after the perfect Google PageSpeed Insight or Pingdom score does not make your users’ experience or site’s SEO any better. In fact, when Google’s site crawlers are crawling your site, they can’t even see your PageSpeed score. They only see how fast your website is – which isn’t always accurately represented in page speed test scores.