Page Speed & Speed Test Scores

A handy guide to understanding the speed of your website.

Page speed is one of the most crucial elements of a website.

Having a quick loading time is essential for:


Increased site traffic

With a faster page speed, your website will be easier to operate and more enjoyable to explore, attracting more users and increasing overall site traffic.


Top-notch user experience

Faster page speed means your site will be recognized for its user-friendliness, attracting higher-quality users that take the time to explore various pages on your website.


Higher rank in search engine results pages (SERPs)

Increased site traffic, combined with a top-notch user experience, equals greater visibility for your website and an increased rank on SERPs.

The average person spends approximately 10 – 20 seconds on a webpage before leaving.

If a page takes longer than 2 seconds to load, 47% of visitors will leave almost immediately, while 40% of visitors leave 3 seconds into the page loading process.

Page speed is dependent on a variety of factors, including:

  • Server configuration
  • A site’s HTML structure
  • JavaScript files
  • Images
  • CSS, and much more

With various items factored into page speed – and so much relying on page speed to capture a visitor’s attention and convert – many website owners rely on different page speed tests, such as Google PageSpeed Insights or Pingdom, to see if their site’s speed is up to snuff.

But here’s the thing:

Not all page speed tests are created equal.

Some page speed tests weigh CSS more heavily than JavaScript files, while others take the amount and quality of the images on a page into greater account.

The FreshySites take on page speed tests?

  • We take a value-based approach here. We believe that the actual speed, feel and overall appeal of your website is infinitely more important than any score your site may receive – why?
  • Because not every page speed test score is going to be the same, or yield results that accurately reflect how fast your website really is.

Your page speed test score is not the end-all and be-all.

In the case of many page speed tests results, the score doesn’t accurately measure the loading time of your website. Trying to chase after the perfect Google PageSpeed Insight or Pingdom score does not make your users’ experience or site’s SEO any better. In fact, when Google’s site crawlers are crawling your site, they can’t even see your PageSpeed score. They only see how fast your website is – which isn’t always accurately represented in page speed test scores.

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