Warming Up the Internet: Why I

I was reading one of my favorite blogs recently, Ain’t No Mom Jeans, and she recommended a pair of very affordable jeans from a website called stylemint.com.  Having never heard of it, I thought I would check it out.  And boy am I glad I did.  Stylemint is an online women’s clothing retailer that is really so much more than that, because of the limited edition designer clothes that they offer at great prices, and the services that they provide.  Let me explain.

Stylemint is a members only kind of website, which at first I thought was kind of strange, but then I thought, hey, what the heck.  If you’re not a member, you can still see the clothes, but I don’t think you can buy anything.  And members, apparently, get lots of special deals.  So I signed up.  Here’s when it got really cool.  The first thing they have you do when you become a member is take a quiz that helps them figure out your individual style.  It’s actually pretty fun.  And then when you’re done with the quiz, they create a personal showroom for you based on your style.  They basically just show you all of the different designs of theirs that they think you would like, handpicked by one of their personal stylists.  And then, if you actually click on one of the pieces, it shows you a few different ways you could wear it.  I’ve never visited a website that goes to this great of a length to make me feel like I’m getting a personalized experience–it was as if I was in a real life store, with a really helpful, really cool sales clerk setting up a dressing room for me.  And I’ll tell you what, it made an impression on me.

The internet is a scary place.  Even though it’s been around for quite some time now, it still feels a little bit unsettling at times, because of the “virtual reality” aspect of it.  Which brings me back to what I’ve been talking about throughout this series–it’s all about warming up the internet.  Making it feel as “real” as possible.  Every business that has a web presence (or is thinking about creating a web presence) needs to take this into account.  The more real, personal, and warm a website is, the safer customers or potential customers will feel in using it and working with the company that it represents.

Stylemint seems to understand that.  I recently took a customer survey for them, where they had me answer questions about their website.  It was extremely thorough and, again, personalized–it was very clear that they cared about my individual experience of their website, and wanted me to be as satisfied with it as possible.

I plan on shopping with this company quite a bit, and I am looking forward to it. I feel like I will be taken care of, helped along every step of the way, and best of all, will walk away with some awesome purchases that will be very “me.”  All of that from an ONLINE store!?  Now that’s what I’m talking about.