How the Internet Has Made Us Better Shoppers

The internet has changed a lot of things, as we all know.  It has made the world feel a whole lot smaller, it has most likely shortened our attention spans, and made it so the exchange of ideas and information can happen instantaneously.  I could go on and on about the ways that the internet has changed the world we live in, but I’m sure you all could too, so allow me to tell you one of the most major ways that I think the internet has changed the way we live: I believe that the internet has made us better shoppers.

Allow me to explain myself.  Let’s rewind to before the internet existed, and let’s use the example of needing to buy…a new television.  You probably would have done a couple things.  First, you would go to a store that sells TV’s to see what’s there, and you might talk to a salesperson who would explain the features of each TV to you (and probably try to convince you to buy a certain one).  If you wanted to be really thorough, you might even go to a few different stores just to make sure you’ve gotten a good idea of what’s out there and what all the deals are.  The other thing you would do, either before or after your trip to the store, if not both, would be to talk to other people to hear their recommendations and opinions, in order to make an informed decision.  If you were considering a certain TV, but your friend told you that he had bought that one and hated it, then you would probably reconsider.  You would probably talk to a handful of people before you made your purchase.

Now let’s talk about what you would (or at least, could) do now that the internet exists.  For all intents and purposes, you would actually be doing pretty much the same things as before–just via the internet.  It would be a lot easier, and it would most likely result in greater satisfaction.  Rather than going to a store, you could go online–and not only that, you can check out a bunch of different retailers all while sitting on your couch.    This obviously saves a ton of time and effort compared to driving from store to store.  In terms of hearing feedback from others, you can scroll down and read through customer reviews.  For some products, there are hundreds if not thousands of these!  Which means that whereas before, you might have been able to talk to say, five people about a TV, now you can read what hundreds of people have to say.  Most sites even organize the reviews by how many stars they were given, which saves a ton of time as well.

At the end of the day, you make a much more informed decision than you could ever have made before the internet.  You don’t even necessarily have to make the final purchase online, but you can at least find out what you need to know so you can be more efficient and effective at a physical store.  Pretty cool, right?

And that, my friends, is how the internet has made us better shoppers.  It saves us so much time, effort, and probably money as well.  So if you’re new to the whole online shopping thing, I would say give it a try, if not for actually buying stuff, then at least for the customer reviews.  You will be glad you did.