Let’s face it – some websites are good, and some websites are bad. I know this sounds really obvious, but it is actually really interesting to try and unpack the reasons behind what makes a website good or bad. And that is what I am going to attempt to do in this series.
Granted, I’m sure there are people with a lot more experience and knowledge in this area that could come up with a much more extensive “reasons” list, but I am not one of those people. I’m just a regular gal who has thoughts on the subject, and I would love to share them. ‘Cause who knows, maybe I’m on to something…
The first thing I would like to consider is the overall look and feel of a website. This is one of the major reasons why I might categorize a website as good or bad.
It deals with the basic questions, like, can I read the text? Is the font itself readable, and is it too big or too small? Can I understand it?
A bad website might have a combination of negative answers to these questions going on. I would say that the biggest thing for me is whether or not I am confused by the website at all.
If I have to go on a scavenger hunt to try to find the information I am looking for, if the homepage is overly flashy and busy, or if I ever feel lost and stressed as a result of using the website, it definitely falls into the bad category for me. This might seem like a no-brainer, but I am continually surprised at how many bad websites there are out there.
I think a lot of business owners think that really flashy, complicated websites are somehow a positive thing–maybe they think it makes them look like they have a lot to offer their customers? I’m not sure. All I’m saying is that I know when I have visited a bad website.
Because I am left wondering basic things about the business, and probably feeling frustrated at how difficult it was. The internet is supposed to make things easier on me, right?
On the other hand, a good website is simple and clean. It makes sense. When I get there, it is very obvious what I need to do to get the information I want, and it is peaceful and inviting. I might even enjoy it so much that I explore the rest of the website even after I have found what I was originally looking for (which, if you are a business owner, would probably be the ideal scenario for your potential customers to be doing on your website).
Good websites might have cool graphics, too, but they do not scream “flashy” or “busy.” They are tasteful. If you’re looking for some examples of what I would consider good websites, I would say go and check out any website that FreshySites has created.
You will notice that every single one of them is clean, beautiful, and easy to use.