A Business Amateur Vocabulary Lesson, Part 2: What is Search Engine Optimization?

Being married to a web developer means that I often hear lots of computer-ese terms being thrown around here and there.  But one of these terms that I seemed to be hearing quite a bit was “SEO.”  It sounded like it must be a pretty big deal, so I finally found out what it all meant.  And turns out, it is definitely a big deal.  The term SEO is an acronym for Search Engine Optimization.  And it is a very integral part to any website.  Let me explain my understanding of the whole thing.

Okay, so a search engine is like Google, or Yahoo, or Bing.  [But I’m just going to refer to Google because I’m assuming that is the one that people use the most often.]  When you type something in on Google, you get a whole bunch of results that all have that keyword somewhere in their website (or the description of their website that shows up right below the link–ever noticed that before? I know I hadn’t).  The more keywords there are that tie into that search, the more relevant the website is according to Google’s ranking system.  And the more relevant Google thinks a website is, the higher up on the list it goes.  The goal is to be high up on the list, so that people are more likely to go to your website, thus increasing the traffic on your website and getting your name out there to more and more possible customers.  That would be optimizing the search engine, right?  Hence the term, Search Engine Optimization.  I’m sure it’s a whole lot more complicated than this, but this is my simple understanding of SEO when looking at it from a distance.

SEO is a very complex process that would be very difficult to tackle on one’s own.  It takes a lot of time and effort to figure out what the keywords are that will give a website a higher ranking, and then to try to incorporate those keywords into that description that comes up underneath the name of the website on Google.  Since most of us don’t have any idea how we would go about doing that, it is best to consult a company that knows what they are doing in this area.  FreshySites offers three affordable SEO packages for any budget, allowing businesses to target up to 20 keywords specific to their particular service, product, or industry.  FreshySites knows how to use SEO effectively to increase the traffic on a website, and they even provide monthly reports so businesses can keep track of the traffic.  If you have a business and are interested in harnessing the power of SEO for your website, contact us here at FreshySites.  You’ll be glad you did.