When you think of dental websites, the obvious color choice is white. A friendly reminder of the bright and clean outcome of a dentist’s services, using white as the unifying color for all of your website’s pages is a smart, play-it-safe choice. But, as website designers and developers, we’re always asking, “Is there a better way?”
And, of course, there is.
Or, at the very least, there are plenty of great, just-as-effective options that dental practices looking to develop a new website or revamp their current pages can consider.
Psychologically speaking, color plays a huge role in how we feel, even how we think. (Link to past blog about color psychology.) Because of this, it’s important to remember that, while you can have fun designing a color scheme for your website and dental practice, you shouldn’t do just whatever you want. As with everything in life (including eating tons of sugar and then not brushing your teeth before bed), there are consequences to your decisions.
Below are three great dental practice website designs that use unexpected color combos – and still look great.
So, if you’re looking for a reprieve from basic white, maybe one of the sites below will lend you some creative inspiration!
- Alexandra S. George, DDS: Although colorful, this Pittsburgh dentist chose shades that are soothing and neutral. Not only does the color palette instantly calm you, but it is welcoming too. Notice how the colors are used repeatedly throughout the homepage in order to bring cohesiveness to the entire look and feel of the website.
- Gentle Dental: A clever way to incorporate bold colors without overwhelming the eye, Gentle Dental in Detroit uses pops of color on their homepage, including bright pinks, blues, and even shades of orange, to add visual interest. This design is a smart way to take a chance without being too risky. (Think of it as all white walls in your home with colorful paintings and furniture to accent.)
- Mollner Dentistry: Flipping the traditional website color scheme, Mollner Dentistry in Denver uses black borders and backgrounds with white content boxes to make their website really pop. A great combination of photographs and copy make this dental practice’s homepage bold while still maintaining its professionalism and clean, almost luxe, vibe.
There is nothing wrong with websites that use lots of white. It’s expected, clean, and a natural choice for dentists. However, like the three examples above demonstrate, there are many different avenues to explore when it comes to re-designing or creating a new website for your dental practice.
If you have questions or want to run your idea by our team of professionals, get in touch with us today! Everyone here at FreshySites is always happy to help!