When it comes to website design, there’s no such thing as one size fits all, especially if you’re a lawyer or an attorney. While it might be tempting to grab an affordable template from an online website builder, it’s one of the biggest mistakes you can make for your business.
Not only will the end result be far from professional, but it also won’t rank as well on search engines. Google and other engines like custom built, professional websites because they work better, move faster, and give customers exactly what they are looking for.
Ready to improve your attorney or lawyer website?
Here are five basic web design tips you should always follow in order to stand out and make sure your audience stays engaged.
- Know Your Goal. Your website isn’t a business card. It’s part of your business plan. As such, it needs to have a well-defined purpose, one that’s conveyed on every page and section of your website. Are you wanting to educate your audience? Are you wanting them to call you for a consultation? Are you only wanting to appeal to a very specific niche? Knowing ahead of time what you need your website to do will ensure that the design created works flawlessly with your plan.
- Have a Call to Action. Calls to action are what get people on your website to do something. Being very clear with what you want them to do will ensure that they actually do it. Highlighting these words and phrases, like on buttons or by using different colors or fonts, will ensure that they are seen.
- Pay Attention to Your Client. It’s easy to make your website all about yourself. In fact, that’s what most attorney and law firm websites do! Think outside of the box and change the way you say things on each page. How can you make your website all about your client? The more you talk to your client (and the less you talk about yourself), the more appealing you and your firm will become.
- Don’t Clutter Your Pages. Most people that are in need of an attorney’s help are already in a state of stress or overwhelm. Don’t make it worse by cluttering your pages with too many images and videos or too much text. Remember to leave white space on every page so that the eyes have a place to rest. The last thing you want your website to do is make a potential client feel uncomfortable.
- Optimize. Make your website as functional as possible by optimizing it for mobile devices. Adding SEO to your pages, including your meta titles and description, is another smart way to take advantage of optimization and to make sure that your website gets found.
By following these five tips when you work with a professional website design team, you can be sure that you get the best result, one that gives your firm a huge boost in business.