Freshy worked with the CTech team to break this large scale, long term project into realistic project phases. We first worked through the site architecture and redefined which pages would be most beneficial to CTech and how those pages should be structured both in the menu and title and URL. From there we worked alongside the CTech team to wireframe each key page, which showed how each page should flow from top to bottom, which sections should be included and where, as well as what type of content (text and image) is needed in each section. This intensive process helped both teams ensure that the pages were being constructed with CTech’s goals and customers in mind.
After the preliminary website structure work, we broke the development phases out into several smaller parts so that the CTech team could focus on distinct sections of the site, instead of being overwhelmed by the large scale project. This work included migrating their products over from their existing website and integrating their custom configurator that was pre-built by the CTech team as a WordPress plugin.
We underwent several revision and testing rounds with the CTech team to ensure that their site looked the way they wanted it to and worked in the manner they expected it to.
After the successful website launch, CTech moved to one of our retained services programs so the Freshy team could continue to assist them with their ongoing website needs.
After the initial site launched, the CTech team wanted an ongoing plan in place to continue working on their website. They now work with the Freshy retained services team for their ongoing maintenance and website development needs.
The retained services program includes standing weekly one-on-one meetings with Freshy, as well as prioritized support within their own custom workboard. The Freshy team not only assists with basic support requests such as styling or content updates, but larger ongoing functionality requests as well.
One example of a larger project covered under the retained services agreement was the expansion of shipping capabilities and rules for a specific product category. Now their parts products have unique shipping rules and don’t rely on a 3rd party shipping integration which was found to be overcharging their customers.
Finally, to ensure ongoing continuity and site security, the Freshy team runs all of the CTech site plugin and theme updates once a month. This process involves spinning up a staging website, making all of the updates, and then troubleshooting any issues that are uncovered during the updates. Once the Freshy team is satisfied with any adjustments needed, we coordinate the updates to push to the live site.
Freshy’s managed services are top-notch and they have exceeded our expectations in terms of website design and functionality. Their team is highly skilled and professional, and they have a deep understanding of the WordPress platform. They are always available to answer any questions we have and provide support when needed. We highly recommend Freshy for any business looking to build or improve their WordPress website.
One key factor of this website was creating a place where end users could easily find local dealers that sell specific CTech products. The user is first directed to the dealer category page where they can drill down into the product type they are looking for. Once they choose the category, they are directed to an interactive map which lists out all of the businesses that sell that specific type of product. The user can click on a location and see the business information such as: Address, contact information, website, hours of operation, and product types sold.
A challenge that CTech faced was catering specific products or solutions to their customers who fall into many different industries and use CTech products for varying purposes. To help solve this problem, Freshy wireframed and built six different industry specific landing pages, including some with multiple subcategories. The CTech team can use these pages to help attract new customers within each industry through both organic search and Google Ads.
CTech offers over 550 unique products in their WooCommerce shop, so it can be a challenge for the end user to find what they need quickly. Freshy worked to set up an intentional shop browsing experience, which allows the user to easily narrow products down by: category, feature, application, industry, and more. The user can then choose to add non-custom products to their cart from the shop page itself, or drill into the product detail page to learn more, and see all the specs.
In addition to the product organization, there was also a need to be able to maintain the products in bulk. Freshy helped the CTech team establish an update and import process that allows their team to efficiently and effectively update a mass amount of products at one time, saving hours of work.
With their large product volume, CTech needed a way to showcase individual product features but maintain an easy method of updating these features in bulk. Freshy set up custom product feature tabs which show the user a large scale image of the feature along with further information about the feature. The specific feature tabs are assigned to each product based on category, meaning when these features need to be updated, the CTech team only needs to update the tabs in one place instead of on each individual product.
It has been a great experience getting to work with both the Marketing and Technical team members at CTech Manufacturing to expand their WooCommerce functionality and optimize and simplify the processes for frequent edits on their site. The projects, both big and small, are quick and successful due to their responsiveness and collaboration in their custom workboard.
Erin Cortazar | Retained Services Lead | Freshy
