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Featured Site Friday – Visual Matters

We are excited to share this week’s featured website – Visual Matters!

FreshySites recently had the opportunity to work with a local agency on an exciting new project. The goal was to create a website that would serve as a hub of resources and articles showcasing the power of data visualization.

Visual Matters is dedicated to delivering the latest insights & tips to help their audience understand how data visualization drives business impact. Site visitors and newsletter subscribers have access to a vast selection of articles written by experienced contributing authors. These articles provide examples of how people and companies utilize data storytelling and showcase how to visualize all forms of data to deliver insights, productivity and true business intelligence.

FreshySites was brought on board to lead the branding design initiative which included the initial brainstorming and concept sketches for the logo. Once the primary design choices were implemented, FS designed The Ultimate Guide To Data Visualization, a stunning downloadable offer for website visitors.

The modern branding was then transformed into a trendy blog-style website tailored to Visual Matters’ needs. The grid layout and search options allow for easy navigation and a pleasant reading experience on all devices. Visitors can easily browse through the highlighted “most popular” articles or search by specific category. The site also has a news ticker feature that calls out the latest “trending articles” on the home page.

See for yourself how you can utilize data visualization to tell your business story and check out the eye-catching new website by visiting!

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