Businesses of all sizes benefit from information regarding who visits their websites and how visitors engage with the sites. Collecting essential data about website visitors could require time and personnel that would be impossible for many organizations. Google Analytics gives companies of all sizes the ability to collect user data to improve their website presence and functions.
Google Analytics: An Economical Way to Keep Your Website Relevant
One of the most attractive aspects of Google Analytics is that it’s free. Not having to invest in software and people to perform website data analysis provides the opportunity for entrepreneurs, nonprofits, and small businesses to gain access to the same types of data tools that big companies use. Organizations can use Google Analytics in several ways.
Google Analytics Works Across Several Platforms
Remote working means that employees can be connected and performing computing tasks without being tethered to a computer. Google Analytics works on smartphones, tablets, and computers.
It Helps You Understand Site Visitors’ Behavior
When organizations are curious about how visitors arrive at a site and how they engage once they get there, Google Analytics can provide those answers. A report can tell you what led a visitor to your site. For example, did they click on a link, did they search using keywords, or did they reach it in some other way? During a specific period, you can see how many people visited your site, which links they clicked on, and where they spent most of their time. If one of your site pages is performing better than others, your Google Analytics report will let you know.
It Provides Useful Demographic Data
You also learn characteristics or demographics about your site visitors that can help you target your audience or expand your efforts to reach other groups. If your report indicates that most of the customers who buy your products or services are between ages 40 and 55, you may decide to focus on that group. Google Analytics can also tell you the geographic locations of site visitors. These pieces of demographic information can help you tweak your site to reach a broader audience.
It Helps You Improve the User Experience and Find Broken Links
How do you feel when you visit a website and click on a page, only to get the dreaded 404 error message? Well, if your clients or customers cannot find what they came to your site for, they are likely to move on to one of your competitors. When your site has broken links, the keywords and SEO strategies designed to help people find your site are ineffective. As a result, your search engine ranking can drop. When an individual executes a search query, you want your page to rank high in the results because people typically click on the higher-ranking pages first. Google Analytics can help you track broken links and get them fixed before they hurt your search engine rankings. If you want to improve your website functions, now is the time to give Google Analytics a test-drive. What have you got to lose? It’s free, and it gives you the tools you need to take your website to the next level.